Head of Growth Marketing

Head Of Growth Marketing

San Francisco, California, United States Or refer someone Job Openings
Role Overview

Head Of Growth Marketing
Department: Marketing | Location: US (Remote) | Type: Full-Time, Permanent
We are recruiting on behalf of a high-growth enterprise AI company selling complex software into regulated industries. Their customers are large organizations with significant annual revenues, and their average contract value is substantial and growing.
They are looking for a Head Of Growth Marketing to own market presence and inbound pipeline. This is not a traditional demand gen role. The buyer journey has changed. Prospects are using multiple research channels, including AI tools, to evaluate vendors before they ever visit a website. This person needs to have internalized that shift and know how to compete in it. The target buyer is a senior compliance, risk, or governance leader at a large enterprise, not a developer. Everything built needs to be built for them.
Key Responsibilities

Own brand awareness and market presence, making the company a recognized name in its category
Build and scale inbound demand through paid, organic, content, SEO, and web, with a focus on Generative Engine Optimization (GEO)
Ensure the company surfaces when buyers ask AI tools for vendor recommendations, and own presence on analyst maps, Gartner, Forrester, G2, and category publications
Own and continuously improve the website as a conversion and credibility asset for enterprise buyers
Define and execute a content and thought leadership strategy that positions the company as a category authority
Build and run an events presence that drives pipeline, including ICP-specific activation and post-event follow-up
Partner with Sales on ICP definition, messaging, and campaign strategy; own the performance marketing budget
Build relationships with analysts, journalists, and ecosystem partners to drive earned visibility
Establish growth metrics, reporting, and attribution
Requirements

Proven experience driving brand awareness and inbound growth at a B2B enterprise software company, ideally selling into regulated industries
Genuine fluency in GEO and a clear point of view on how LLMs surface and recommend vendors
Track record of earning placement on analyst reports, market maps, and category lists
Strong demand generation background across paid, SEO, content, and lifecycle, with sharp judgment on where not to invest
Comfortable operating as a player-coach, executing directly while building toward a team
Startup experience and comfort building from scratch with lean resources
Uses AI tools natively as part of their own workflow
Willing to challenge leadership and push back constructively when needed
What Success Looks Like

The brand is consistently present across the research channels buyers use before Sales makes first contact
Appears on the market maps and analyst reports that matter to the target buyer
Inbound pipeline is a meaningful and growing share of the total pipeline
Sales walks into deals where the prospect already knows the brand
Competitive OTE with base | equity package and benefits.