Trade Marketing Specialist

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over

150

countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray‑Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best‑in‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e‑commerce platforms.

Join our global community of over

190,000

dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Job Overview
We are looking for a Trade Marketing Specialist responsible for planning and executing B2B and B2C marketing activities with a strong focus on trade marketing and in‑store brand visibility. The role includes working with optical clients to implement marketing strategies, coordinating visual merchandising projects, managing POS materials, and creating/adapting marketing content.

You will analyze the effectiveness of marketing initiatives, collaborate closely with internal sales team and external clients as well as agencies, and support cross‑market projects within central brand guidelines. The position also involves participation in digitalization and new technology projects within the optical industry, including the introduction of innovative products such as Ray‑Ban Meta - eyewear powered by artificial intelligence.

Your responsibilities

Planning, coordinating, and executing marketing activities in the local market (B2B and B2C), with a strong focus on trade marketing and in‑store brand visibility

Collaborating with selected clients (independent optical stores, optical chains) to implement marketing strategies and new product categories

Planning visual merchandising projects aligned with central guidelines, with a strong emphasis on innovative solutions

Managing orders for POS materials produced centrally and locally

Creating and adapting marketing content (seasonal campaign graphics for selected brands in shop windows and small trade marketing materials enhancing brand visibility in optical stores)

Analyzing the effectiveness of marketing activities and recommending improvements

Collaborating with internal departments (sales, product, training) and external agencies (creative, production)

Working with the regional team and other markets within central guidelines regarding brand marketing materials, knowledge exchange, and preparation of analyses and reports for the headquarters (Excel, PowerPoint)

Participating in projects related to digitalization and new technologies in the optical industry

Our requirements

Minimum 3–4 years of experience in marketing, trade marketing, or category management in the fashion/lifestyle/optical/electronics sector

Ability to build strong client relationships and manage projects in a B2B environment

Excellent analytical skills (trade activity reporting)

Strong organizational skills, independence, and proactiveness

Creativity and the ability to develop engaging marketing content

Proficiency in MS Office; knowledge of data analysis or digital marketing tools is a plus

Very good command of Polish and English, both spoken and written (mandatory)

Out-of-the-box thinking, openness to new technologies and innovations in the optical category

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.

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