Digital Marketing Mgr

DUTIES AND RESPONSIBILITIES

Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization

Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels

Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals

Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives

Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post‑send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment

Build and maintain digital reporting dashboards tracking traffic, conversion, cost‑per‑acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director

Oversee keyword research, on‑page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility

Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator

Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output

Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence

Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry

Partner with the Creative Services Manager on digital‑first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations

Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy

Collaborate cross‑functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative

QUALIFICATIONS

4–6 years of digital marketing experience with demonstrated hands‑on execution across paid digital advertising, social media strategy, SEO, and email marketing

Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate

Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results

Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space

Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum

Experience managing digital advertising budgets and delivering performance reporting to senior leadership

Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus

Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis

Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices

Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance

Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non‑technical stakeholders

Background in tourism, amusement, hospitality, or entertainment digital marketing preferred

Highly organized, self‑directed, and comfortable managing multiple active campaigns simultaneously in a fast‑paced, high‑volume, multi‑entity environment

Bachelor's degree in Marketing, Digital Marketing, Communications, or related field

BEHAVIORS

Enthusiastic : Shows intense and eager enjoyment and interest

EDUCATION
Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.

Interested applicants can apply directly to www.visitowa.com/employment.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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