Brand Manager, Nutella & Go

About the Role
We have a current opening for a Brand Manager, Nutella & Go and are actively reviewing applications.

As the Brand Manager, Nutella & Go, you will own the portfolio end to end and play a key role in shaping the brand’s growth and leadership within the U.S. category. Reporting to the Nutella Marketing Director, you’ll help define and execute the strategy that drives the brand forward.

You’ll bring a strong foundation in analytics and project management, paired with attention to detail and a creative mindset. You’re comfortable leading cross‑functional teams and agency partners, and you know how to turn insights into impactful, integrated marketing campaigns. From TV to in‑store execution, you’ll help bring compelling, world‑class creative to life and connect with consumers across every touchpoint.

You understand how the retail landscape works and can apply that knowledge across different classes of trade to build well‑rounded strategies. You also play a key role in shaping and preparing for the commercialization of future Nutella & Go innovations as they move toward launch.

In This Role You Will

Own and drive brand performance, monitoring results and making data‑driven decisions to ensure delivery against budget and business goals

Lead and execute marketing initiatives that fuel growth and strengthen the brand’s position in market

Collaborate across teams and external partners to deliver best‑in‑class programs

Manage all aspects of the business independently, without direct reports, while maintaining strong cross‑functional alignment

This role is hybrid and will be based in our North American HQ in Parsippany, NJ.

Main Responsibilities

Business and Brand Analysis, Forecasting and Reporting

In‑depth market, competitive and brand analysis to assist in formulating brand strategy within a fast‑moving consumer packaged goods category

Analyze business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant

Maintain understanding of the competitive environment to assess impact on business

Lead S&OP process for Nutella (inclusive of consumption and shipments forecasting)

Prepare and create engaging, meaningful, and persuasive presentations

Actively manage brand marketing budget (reporting and revisions)

Brand Equity and Communications Planning and Execution

Drive Nutella digital strategy (inclusive of proactive engagement opportunities, social listening, community management, etc.)

Lead agency partners in creative development, asset development and execution of consumer and shopper activation

Ensure coherency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications

Participate in brand planning and overall communication planning with inter‑agency team

Set and track KPIs, offering recommendations for optimization of plans/assets

Product Management

Work closely with Category management and Trade Marketing to commercialize innovation (when ready), developing compelling sell‑in stories/toolkits to ensure customer acceptance of innovation

Leadership and Self‑Management

Comfortable with multi‑tasking in a fast‑paced environment

Inter‑departmental engagement with Trade marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of new initiatives

Able to efficiently manage relations with third‑party vendors (i.e.: creative/social media/media/graphic design agencies, etc.), obtaining required output while minimizing costs

Comfortable with presenting in front of senior management

About You

Specific Knowledge

Bachelor’s Degree in Business or related field required; MBA is a plus

Experience

Minimum 3‑5 years of experience in consumer‑packaged goods brand marketing

Experience working with and preparing reports utilizing syndicated databases; i.e. IRI, ACNielsen

Ability to manage and prioritize multiple projects within scheduled timelines

Possesses solid project management skills (planning, execution and assessment)

Well‑versed in business forecasting and budget management

Knowledge of key trade channels (Convenience, Food, Drug, Mass, Club, e‑Com)

P&L management and global marketing experience are a plus

Experience in digital marketing, content development and managing agencies is a plus

Experience working with global teams is a plus

Mind‑set and Skills

Passion, energy and drive to work with a world‑class brand like Nutella

Must be self‑motivated and exhibit an entrepreneurial spirit

Excellent analytical skills upon which to base decision‑making

Business acumen, with a knack for turning data into insights and recommendations

Strong communication skills (verbal and written)

Structured and organized in managing projects and timelines

Team player able to effectively work with multi‑functional teams

Motivation to advance in a merit‑based, multinational organization

Adaptable to foreign cultures; foreign language (i.e.: Spanish or Italian) knowledge is a plus

Benefits & Perks
The base salary range for this position is $104,000.00 – $139,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job‑related factors permitted by law. In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

DE&I
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

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