Field Marketing Manager

Overview
The Field Marketing Manager supports and executes regional field marketing programs to drive pipeline acceleration and revenue growth across assigned territories. This role partners closely with Sales and cross‑functional marketing teams to deliver high‑impact field programs including events, executive experiences, and integrated campaigns.

The ideal candidate is a strong execution‑focused field marketer who thrives in a sales environment, partners effectively with sales teams, and applies data and operational rigor to deliver consistent, high‑quality programs.

This role reports to Field Marketing leadership and supports NAMER sales teams.

Key Deliverables

Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies, based on established direction.

Plan and deliver integrated field programs including trade shows, roadshows, executive roundtables, user groups, webinars, and targeted account‑based initiatives.

Manage end‑to‑end execution of assigned programs, including planning, logistics, promotion, on‑site execution, and post‑event follow‑up.

Partner closely with regional Sales teams (AEs and SDRs) to support territory planning, account engagement, and pipeline acceleration.

Translate core brand and product messaging into regionally relevant campaigns and event experiences, in collaboration with digital, content, and product marketing teams.

Track and report on program performance, including registrations, attendance, and pipeline contribution.

Apply performance insights to improve execution quality and inform future program optimization.

Manage program budgets and external vendors for assigned initiatives, ensuring accurate forecasting, spend tracking, and reconciliation.

Travel approximately 15–30% for on‑site event execution and customer engagement.

Key Skills & Experience

4–7 years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high‑tech, or enterprise software environments.

Proven experience executing field marketing programs that support pipeline generation and sales engagement.

Strong working partnership with sales teams, supporting active opportunities and account‑focused initiatives.

Experience managing multi‑channel field programs including events and digital tactics.

Hands‑on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike, Tableau).

Data‑driven mindset with the ability to analyze results and apply insights to improve execution.

Strong project management and organizational skills; able to manage multiple programs and timelines simultaneously.

Clear and professional communicator capable of collaborating effectively across teams.

The annual base pay for this position is: $95,200.00 - $142,800.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

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