Performance Marketing Lead

Seeking a self-directed Performance Marketing Lead on a contract-to-hire basis who will manage paid acquisition across Meta and Google, focusing on customer acquisition, profitability, and revenue scaling through hands-on campaign management and performance analysis in a remote setting.
Key Responsibilities

Oversee daily management of Google Ads, including Search, Shopping, and YouTube, while optimizing bid strategies and shopping feed health
Implement and maintain a structured creative testing program on Meta, driving creative briefs and managing testing velocity
Conduct weekly performance analysis across channels, making budget allocation decisions based on real-time performance signals and providing proactive recommendations

Required Qualifications

5+ years of hands-on experience managing paid media on Google Ads and Meta
Strong understanding of direct response marketing principles and experience with creative testing
Demonstrable fluency in Meta creative strategies and Google Ads depth across various formats
Experience with ecommerce funnels, CAC/LTV economics, and attribution analysis
Self-directed with strong analytical skills and the ability to work independently in a fast-paced environment