Global Product Marketing Manager, Sample Repository Services & Informatics

Global Product Marketing Manager, Sample Repository Services & Informatics Azenta Life Sciences is a global leader in automated bio sample management solutions and genomic services. We support drug development, clinical and advanced cell therapies for pharmaceutical, biotech, academic and healthcare institutions worldwide.
What You'll Do Develop, implement, and measure strategic marketing plans and tactics globally using a customer‑centric approach.
Formulate and execute marketing plans that leverage detailed analyses of customer segments, competitor activity, business trends and market opportunities in partnership with product management.
Ensure alignment with business strategy and goals as defined by the business leadership team.
Develop market launch strategy, implementation and sustaining plans supporting new product introductions to achieve revenue goals.
Drive incorporation of the product and services portfolio into broader customer workflows and journeys.
Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, paid search and email automation.
Lead participation in key industry and company‑organized conferences, webinars and virtual events to showcase products and data.
Collaborate with team members and contribute strategic insight and content related to pan‑Azenta awareness campaigns.
Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
Assist with development of sales training and customer education material in collaboration with product management, R&D and commercial teams.
Oversee campaign reporting and lead generation funnels driven by marketing activities.
Interact with senior leadership related to marketing strategy and results.
What You'll Bring Bachelor's degree in Biology, Biochemistry, Cell Biology or a related field; M.S., Ph.D., or MBA preferred.
5+ years of experience developing marketing strategies and implementing plans that drive demand for products and/or services in the life sciences market.
Demonstrated ability to develop strategic go‑to‑market plans to drive global adoption of new services and products.
Proficiency in digital marketing including display advertising, search engine marketing and optimization, social media and automation approaches.
Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship‑building skills.
Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.
Ability to translate performance metrics into impactful business decisions and a continuous improvement mindset.
Working Conditions / Schedule Location: Onsite role in Burlington, MA or Plainfield, IN.
Schedule: 4 days per week.
Compensation Base Salary: $96,000.00 – $120,000.00 (2024 U.S. market range; may vary based on experience, education, qualifications, performance and geographic location).
Equal Opportunity Employer Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email Recruiting@azenta.com for assistance.

#J-18808-Ljbffr