VP, D2C Marketing

Job Title
VP, D2C Marketing

Report To
President of Merchandise, WMX

Location
Los Angeles, CA

Your role
The Vice President, D2C Marketing will lead the global direct‑to‑consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third‑party business, and the development of new D2C properties. This role is responsible for managing a team of senior marketing leaders embedded with label partners, as well as owning CRM, lifecycle marketing, paid media, and fan data strategy. The VP will work closely with labels, global marketing, ecommerce, creative, and operations teams to drive growth, diversify revenue streams, and build scalable, fan‑first marketing systems.

Here you’ll get to

Lead and manage a team of marketing leaders who work directly with label marketing teams to plan and execute D2C campaigns

Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives

Oversee marketing for WMX’s third‑party business, driving growth beyond Warner‑signed artists

Develop and launch new D2C properties and platforms that expand WMX’s ecommerce footprint and diversify revenue

Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms

Partner with ecommerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable

Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts

About you

You are a senior D2C marketing leader with experience managing teams and complex stakeholder relationships

You have a strong understanding of how to market to fans across music, culture, and consumer products

You are comfortable balancing long‑term strategy with near‑term execution

You understand how to build systems that scale while still supporting artist‑specific nuance

You are data‑informed and results‑oriented, without losing sight of creative storytelling

You have experience working closely with labels, brand partners, or similarly matrixed organizations

We’d love it if you also had

7–10 years of experience in a similar role

Proven success growing third‑party or non‑core revenue streams

Experience launching and scaling new digital commerce properties or platforms

Experience working across global markets and coordinating international campaigns

Additional Information

This position requires a minimum of 5 days per week in the office. In‑office collaboration is essential for talent development and strong working relationships.

Salary Range: $124,000 to $200,000

Warner Music Group is an Equal Opportunity Employer.

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