Vice President, Brand & Commercial Strategy

Vice President, Brand & Commercial Strategy

This role is based at our corporate office in McLean, VA. This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands! As Vice President, Brand & Commercial Strategy, you will support the team that leads our brands with the steadfast goal of strengthening and growing the Hilton portfolio. On the Strategy, Insights, Analytics and Full Service Brands team, reporting to the SVP of Strategy, Insights & Full Service Brands, you will connect insights to action across the organization, strengthening strategic planning capabilities and identifying forward-looking opportunities that drive brand growth and commercial performance.
What you'll do during a typical day:
Lead the strategic direction of Hilton's brand portfolio, ensuring alignment with enterprise priorities, customer experience and long-term growth objectives
Develop long-term commercial strategies inclusive of key organization objectives that deliver sustained RevPAR Index gains, and market share growth, including key areas of distribution and technology
Guide analysis of customer experience across brands, identifying actionable opportunities to strengthen positioning and drive commercial performance
Oversee competitive brand intelligence and market trend analysis to inform brand strategies, portfolio decisions, and growth opportunities
Drive the annual planning and budgeting process, including prioritization of initiatives that maximize ROI and align with enterprise goals
Evaluate new business opportunities, brand extensions, and cross-brand programs through financial modeling, market sizing, and strategic fit assessments
Establish scalable tools, frameworks, and planning processes that enable consistent, data-driven decision-making across the Brands organization, particularly as it relates to the emphasis on owner profitability and growth
Anticipate and remove roadblocks across strategic initiatives, ensuring effective execution from planning through delivery
Champion a cross functional mindset by aligning strategies with revenue growth, guest experience, profitability, and owner value
Lead partnership evaluation for Series by Hilton and oversee those on-going relationships as appropriate
How you'll collaborate with others:
Act as a trusted advisor to Brands, Commercial, Technology & Development leadership, providing consultative support grounded in analytics, insights, and structured planning
Partner with Commercial, Finance, Revenue Management, and Marketing leaders to translate brand strategy into executable commercial growth plans
Lead and influence cross-functional teams to deliver strategic initiatives, ensuring alignment across brand, operations, finance, and commercial functions
Projects you'll take ownership of:
Lead enterprise strategic planning and priority-setting, including ownership of the annual budget, portfolio planning, and brand strategy development to drive growth, guest experience, and commercial performance
Lead cross-functional commercial strategy programs that align brand positioning with go-to-market execution, revenue optimization, and owner returns
Evaluate and prioritize new business opportunities, brand extensions, and cross-brand initiatives, translating market insights and competitive intelligence into actionable, data-driven strategies
What It Takes to Make the Stay
You have these minimum qualifications:
Ten (10) years of experience in hospitality or related industries.
Four (4) years of leading projects with multiple partners and teams.
Four (4) years of management experience.
Willing to travel up to 20%.
It would be useful if you have:
Four (4) years of experience leading projects with multiple partners and teams.
Two (2) years of experience developing annual plans, corporate budgets, narratives, project planning, forecasts, and strategic roadmaps for large enterprise.
On-property hotel operations experience.
BA/BS/Bachelor's Degree or equivalent on the job experience.
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
Incredible travel perks

Enjoy 110 nights of deeply discounted travel, with room rates as low as $40
ight at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton

Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave

Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support

Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge

In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources

Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO)

Recharge, relax, and take time for what matters most
Health & welfare benefits

From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future

Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture At Hilton, we don't just deliver exceptional experiences for our guestswe build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the careerand help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to staywe're a great place to work.