Summary
Apple TV's marketing team creates world‑class campaigns that introduce our films, series, and returning seasons to the world. Our ultimate goal is to connect people with high‑quality and meaningful stories on Apple TV while building awareness and love for the brand. We approach every aspect of our campaigns, from strategic vision to creative execution, with innovation and excellence in mind, ensuring that every touchpoint is thoughtfully designed. Our highly collaborative team works closely with teams across Apple, as well as with agencies, studios, and talent to generate buzz, establish cultural resonance, and increase viewership of Apple TV content.
Description
As Apple TV's Head of Social Media, you will architect and execute a comprehensive social strategy that elevates both our brand presence and individual title campaigns across all major social platforms. We’re seeking a visionary leader who can translate Apple’s commitment to innovation and quality into compelling social narratives that capture attention, spark conversation, and build lasting audience relationships. You’ll guide a talented team in creating content that promotes our programming and establishes Apple TV as an essential entertainment destination, building passionate fandoms and driving meaningful audience engagement.
Minimum Qualifications
- 12+ years of progressive experience in social media marketing, digital strategy, brand management, and/or editorial leadership in the entertainment, streaming, broadcast, and/or film industry.
- 3+ years leading and scaling social media teams in complex, fast‑paced environments.
- Proven track record managing social presence(s) for globally recognized brands across multiple platforms.
- Experience with content management systems, publishing workflows, and social analytics platforms.
Preferred Qualifications
- Demonstrated portfolio of successful social media campaigns and content examples that achieved both cultural impact and business results.
- Proven success in social storytelling across all formats – from written narratives and visual compositions to compelling short‑form and vertical video.
- Experience managing global social strategies with localized content execution across multiple markets and languages.
- Experience with real‑time social content execution for live events, premieres, and cultural moments.
- Expertise with platform‑specific entertainment tools.
- Track record of successful awards season social campaigns.
- Experience navigating entertainment industry crisis communications and controversial content.
- Demonstrated expertise partnering directly with talent, influencers, creators, and representation to drive successful outcomes.
- Exceptional leadership capabilities with proven ability to inspire creativity while driving operational rigor.
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $218,100 and $327,500, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses – including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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