Inside Sales Coordinator

The Inside Sales Coordinator reporting to the North America Sales Manager supports revenue growth by managing inbound and outbound sales activities, maintaining accurate CRM data, qualifying leads, following up on prospects and supporting the sales team with pipeline development.

About Redexim
For over 45 years, Redexim has been working behind the scenes of some of the world’s most iconic moments on grass. From Major League Baseball diamonds to football fields, golf courses and community parks, our machines help keep playing surfaces in top condition.

We design and build reliable turf maintenance equipment for professionals around the world, with a portfolio spanning seeding, topdressing, renovation and synthetic turf maintenance. By helping keep playing surfaces in top condition, we elevate sports fields and golf courses worldwide so athletes at every level can perform at their best.

From our base in St. Louis, Missouri, Redexim North America supports distribution partners, golf courses, municipalities, sports facilities, and contractors across the region. With dealer coverage across Canada, the United States, Mexico and the Caribbean, we combine local market knowledge with the strength of a global brand to support turf professionals across a large and diverse market.

The Role
The role is focused on inside sales, CRM management, lead follow-up and outbound outreach. In the first year, the role will also provide limited marketing support, mainly by coordinating requests from dealers and field sales with HQ and supporting selected field marketing activities.

Over time, there are opportunities to grow either further into sales-focused roles or into field marketing and dealer marketing activities, depending on interest, performance and business needs.

Key Responsibilities

Manage and maintain accurate CRM data, including leads, prospects, customers, activities and pipeline updates

Conduct outbound outreach by phone, email and LinkedIn to identify and qualify sales opportunities

Follow up on inbound leads, trade show leads and marketing-generated contacts

Support pipeline tracking, lead nurturing and sales reporting

Prepare and support sales proposals, presentations, quotations and follow-up materials

Coordinate communication with prospects, customers, dealers and the field sales team

Schedule meetings, demos or follow-up actions for the sales team

Identify relevant target accounts and key contacts in core markets to support more structured outbound sales activity

Coordinate and participate in trade shows and events, including lead preparation, customer engagement and follow-up

Act as the first point of contact for marketing requests from dealers and field sales and coordinate these requests with HQ

Support video shoots and photo shoots in the field when needed

Ability to travel occasionally, supporting trade shows, marketing events within North America.

Qualifications

Bachelor’s degree in Business, Sales, Communications or a related field preferred

Experience in sales support, inside sales, customer service, lead generation or CRM administration preferred

Familiarity with CRM systems and sales tools, such as HubSpot, Salesforce or similar platforms

Experience with outbound calling, email follow-up or prospecting is a plus

Experience or affinity with sports turf, golf course maintenance, turf maintenance or the broader grounds care industry is a strong advantage

Skills & Competencies

Strong communication and interpersonal skills

Comfortable contacting prospects and customers by phone and email

Organized, structured and accurate in CRM and follow-up work

Commercial mindset with the ability to identify sales opportunities

Persistent, professional and confident in outbound outreach

Good understanding of the sales process and pipeline management

Proficiency in Microsoft Office, especially Excel, Word and PowerPoint

Basic understanding of marketing tools, email campaigns or social media is a plus

Ability to understand customer needs in sports turf, golf, grounds care or related maintenance environments

Able to coordinate requests between dealers, field sales and HQ in a clear and professional way

Bilingual English and Spanish a plus

Performance Metrics

Number of outbound calls, emails and follow-ups completed

Number of leads contacted, qualified and handed over to sales

CRM data quality, completeness and activity tracking

Speed and consistency of lead follow-up

Meetings, demos or sales opportunities created

Pipeline contribution and progression

Trade show lead follow-up completion

Quality and timeliness of dealer and field sales request coordination

Contribution to sales growth and goal achievement

Legal Information
Only candidates with current authorization to work in the United States will be considered. We do not provide visa sponsorship.

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