Full-Time Marketing Coordinator

About the Role
DogCo is a fast-moving, high-growth online membership business, and as such, marketing and digital exposure is our engine. We're looking for a Marketing Coordinator who will work directly with our Founder to execute and project manage marketing across the entire business - including the marketing engine behind our annual flagship Summit, an in-person conference hosted by the company for the industry in Winston Salem.

This is a blend of execution and project management. Some days, you’ll be writing copy and building a campaign yourself with strategic direction from the Founder; other days you're coordinating vendors and keeping five projects moving at once. We're not looking for someone who already knows how to do everything - we're looking for someone who is eager to learn, willing to try things, honest about where their strengths run out, and able to move fast without waiting to be told.

You’ll also provide broader operational support across DogCo programming and the Summit, working alongside the Founder and our Operations Coordinator. While this role is not primarily administrative, on occasion you will be asked to take tasks and work to support the programs and initiatives within the business.

What You’ll Do
Write: excellent copy across email, social, landing pages, web, podcast, and Summit promotion. This is the heartbeat of the role.

Execute marketing campaigns end-to-end: email in MailerLite, social on Meta/Facebook/Instagram, funnels and landing pages in Go High Level, assets in Canva, web updates in Squarespace, community touchpoints in Skool

Project manage marketing across DogCo: own timelines, deliverables, and deadlines, and keep every campaign moving to completion

Lead the marketing engine for the annual Summit: a flagship event with ~200 attendees - promotion, content, and coordination under the strategic vision of our Founder

Manage vendor relationships: starting with our podcast editor (with room to take on more) - brief them clearly, hold the timeline, and quality-check the output

Capture content with the Founder on a daily basis: be in the room, camera-ready, and able to turn real moments into marketing

Read the numbers and act on them: pull analytics, identify what's working and what isn't, and bring thoughts on the next move

Support broader DogCo admin across programming and the Summit, in partnership with the Founder and Operations Coordinator

Build systems where none exist: if a process is missing, you create it

What We're Looking For
Excellent copywriter: you can write in our voice and make it land

Willing to learn, try, and move quickly: a bias toward action over perfection

Honest about your strengths and your gaps: you tell us straight when something isn't your wheelhouse. We're not looking for a yes-person.

Gives feedback: to vendors, to peers, and to leadership

A strategic thinker who understands analytics and uses them well: decisions are driven by numbers, not vibes

Willing to capture content with the Founder daily: comfortable both on and behind the camera and on the fly

Immediately responsive during working hours

Asks clarifying questions without hesitation; clarity is a requirement, not a courtesy

Communicates a clear yes or no: aspirational commitments are not acceptable

High bar for yourself and for leadership: you hold expectations in both directions

Comfortable operating in grey areas and translating ambiguity into concrete action

Efficient, self-directed, and systems-oriented: once trained and handed off, you fully own it, no hand-holding required

Strong Preferences:

Experience in both project management and marketing

Familiarity with our stack: Canva, Squarespace, MailerLite, Skool, Go High Level, Meta/Facebook/Instagram, and Google Drive

Experienced in a fast-growing or scaling business; understands what it means to build as you go

Experienced working directly with a start-up/Founder

Hungry for growth and depth within the role

What Success Looks Like
After training, you're running marketing projects without a checklist. Campaigns ship on time, vendors deliver because you held the line, and the Founders daily moments become content without her having to manage it. You read the numbers, flag what's working and what isn't, and bring the next move before you're asked. You're not waiting for direction — you're already moving.

95% of the job will take place during normal working hours from 9 am to 5 pm, Monday - Friday. However, with advance notice, there will be occasional weekend events that we will need in-person marketing support with. This includes the DogCo Business Summit, October 2-4, 2026.

If this sounds like you: email a cover letter and resume to michelle@dogcolaunch.com with the subject line: DogCo Marketing Coordinator.

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