Local Marketing Manager - Nashville

Local Store Marketing Manager
Jos Andrs Group (JAG) is seeking a seasoned, strategic, and highly hands‑on Local Store Marketing (LSM) Manager to lead marketing efforts for Jos Andrs Group's restaurants and experiences at W Nashville. This role will serve as the dedicated marketing lead for the property, partnering closely with Operations, Events, PR, agency and hotel partners to drive aligned positioning, guest engagement, restaurant traffic, event awareness, and brand visibility across multiple concepts and dining experiences.

Reporting to the Sr. Director of Local Store Marketing, the LSM Manager will oversee local marketing strategy and execution for JAG's Nashville hotel‑based portfolio, with a strong focus on driving business performance through integrated marketing, local outreach, event support, and in‑market brand presence.

This role is ideal for a marketer who is equally comfortable guiding strategy, managing agency partners and key stakeholders, and executing tactics that drive results. The ideal candidate deeply understands the Nashville market, thrives in fast‑paced hospitality environments, and brings strong relationship‑building skills alongside operational excellence.

Key Responsibilities

Serve as the dedicated in‑market marketing lead for Jos Andrs Group's restaurant portfolio at W Nashville: Bar Mar, Zaytinya, Butterfly and Glowbird, working closely with hotel marketing and sales team on cohesive outreach and community marketing activation calendar

Develop and maintain strong relationships with local tastemakers, concierge teams (residential and hotel), local media partners, and cultural organizations to drive traffic

Identify and execute localized marketing, partnerships, and field marketing opportunities that connect the restaurants to the surrounding community and target audiences

Maintain a strong pulse on the Nashville market, competitive landscape, hospitality trends, and guest behavior to inform marketing strategy along with selective programming and partnerships

Regularly spend time on the floor understanding the cadence and audience of our concepts, cultivating relationships and identifying opportunities to increase visibility and drive covers

Lead development and execution of integrated marketing plans supporting restaurant programming, seasonal campaigns, launches, partnerships, and business priorities

Oversee and manage external agency and creative partners, including PR, paid media, content production, and design resources

Partner closely with centralized JAG marketing team overseeing content and editorial strategy, social media, email marketing, and digital channels to ensure alignment and timely execution

Ensure all marketing initiatives maintain strong alignment with JAG brand positioning, storytelling, and W Nashville / JAG hospitality standards

Execute and creatively direct content shoots to further support marketing campaigns and editorial calendars

Manage marketing calendars, campaign timelines, approvals, and cross‑functional coordination across internal and external stakeholders

Partner closely with Events and Sales teams to support private dining, group sales, and on‑property programming initiatives

Develop marketing strategies and promotional plans to support group sales goals and increase awareness of event spaces and experiences across JAG managed outlets (Bar Mar, Butterfly)

Collaborate cross‑functionally to concept and execute tentpole activations, partnerships, dinners, cultural programming, and guest experiences, ensuring alignment with hotel marketing team

Support influencer hosting, media visits, VIP experiences, and partnership activations in coordination with PR and Operations teams

Oversee performance and execution across social media, email marketing, web, and paid media channels in partnership with centralized internal teams and agency partners

Ensure content calendars, campaign messaging, and digital touchpoints support overall business objectives and seasonal priorities, while staying aligned to luxury brand positioning on property

Monitor campaign performance and marketing effectiveness across channels, leveraging insights and reporting to optimize strategy and drive results

Maintain awareness of emerging platforms, trends, and hospitality marketing best practices

Serve as the primary liaison between JAG Marketing, and on‑property Operations and Events teams, and hotel marketing team

Partner with Operations leadership to support menu launches, collateral updates, guest experience initiatives, and operational communications around storytelling and programming

Manage local marketing budgets, invoices, and reporting in partnership with Finance team

Ensure seamless execution and communication across stakeholders in a dynamic environment

In Return, We Offer You

Competitive base salary and performance‑based bonus opportunities

Comprehensive health & wellness benefits

Retirement savings plans

Employee dining and partner discounts

Professional growth within an award‑winning, values‑driven hospitality group

Jos Andrs Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.

Requirements

7+ years of experience in hospitality, restaurant, lifestyle, experiential, or hotel marketing

Strong understanding of the Nashville hospitality, cultural, F&B and hotel landscape

Proven experience managing integrated marketing campaigns, community marketing, partnerships, and events from strategy through execution

Experience managing external partners across PR, paid media, content, and design

Experience supporting hotel F&B outlets and event‑driven businesses is a plus

Existing relationships within Nashville hospitality, media, and business communities is a plus

Strong operational instincts with the ability to manage multiple priorities and execute in a fast‑paced environment

Exceptional communication, relationship‑building, and project management skills

Highly collaborative, proactive, and solutions‑oriented

Comfortable working nights/weekends as needed for events and activations

#J-18808-Ljbffr