Product Marketing Management - Arthroplasty

Product Marketing Management - Arthroplasty
Title:

Product Marketing Management - Arthroplasty

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for a Product Marketing Manager or an Associate Product Marketing Manager to lead, plan and execute downstream marketing for products in our Arthroplasty portfolio. The successful candidate will build relationships with key customers and internal departments to develop creative marketing and promotional plans. The position is onsite based in Naples, FL – not remote. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.

Essential Duties and Responsibilities

Work closely with Sr Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for products and brands at Arthrex

Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families

Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category

Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products

Annually present marketing plans to the leadership team and the PM team

Lead a monthly review of progress and updates for the Product Director and PM team.

Meet regularly with MarComm leadership to discuss priorities and timelines for arthroplasty product promotional assets and campaigns

Work with Sales Leadership to develop tools and resources to support their efforts on the product lines

Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives

Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques

Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products

Ability to work with cadavers in a lab setting.

Work closely with the arthroplasty project coordinator to effectively move assets through the review and approval process in the MRM system

Travel for training, meetings, and trade shows may be required up to 25%

In-office, Naples FL-based position; not remote.

Education and Experience

Bachelor’s degree required; preferably in business, engineering or clinical.

Product Marketing Manager level requires 5 or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience. OR two years as an Arthrex Associate Product Marketing Manager OR two years as a sales representative at an Arthrex Agency required.

Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required.

Orthopedic experience preferred.

Understanding of all functions involved in development, production, and marketing of product is preferred.

Knowledge and Skill Requirements/Specialized Courses and/or Training

Skilled in working with different functions and effectively coordinates their activities to achieve desired results.

Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.

Excellent public speaking and presentation skills are required.

Proven success in developing and executing promotional campaigns for product launches.

Ability to develop strategic marketing plans.

Medical, Dental and Vision Insurance

Company-Provided Life Insurance

Voluntary Life Insurance

Flexible Spending Account (FSA)

Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)

Matching 401(k) Retirement Plan

Annual Bonus

Wellness Incentive Program

Free Onsite Medical Clinics

Free Onsite Lunch

Tuition Reimbursement Program

Trip of a Lifetime

Paid Time Off

Employee Assistance Provider (EAP)

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.

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