Digital Designer

Job Description:

Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
Produce motion graphics and basic short‑form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
Edit existing video assets into high‑performing ad units tailored to platform specifications, aspect ratios, and attention spans.
Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs.
Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
Conduct user research, usability testing, and heat‑mapping analysis to gather insights and validate design decisions.
Continuously iterate and refine designs based on feedback, data insights, and testing outcomes.
Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met.
Stay updated on industry trends, best practices, and emerging technologies related to CRO and user experience design.
Requirements:

1-3 years experience in graphic design, with a focus on performance‑driven creative and CRO.
1 year experience with motion graphics.
Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools.
Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams.
Knowledge and execution of performance marketing metrics like A/B testing, CRO analytics, heat‑mapping, and experience designing for performance‑driven campaigns.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Benefits:

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.
Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents.
Mental health support: access to certified therapists through Spring Health, membership to Headspace.
Physical health support: physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
Time off: unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end‑of‑year recharge (closed December 24 - January 1), paid parental leave.
Financial: traditional and Roth 401(k) with a 3% company match.
Bonus: annual bonus based on tenure, which scales in total amount over time.

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