Sales Manager - SwagUp

Work Location:

Candidates must live within a commutable distance of one of the following BDA offices: Woodinville, WA; Dunwoody, GA; Round Rock, TX; Austin, TX; Troy, MI; New York, NY; Indianapolis, IN.

Flexible onsite schedule: 4 days a week in office, 1 day from home.

About the Role

SwagUp, a BDA company, is looking for an experienced Sales Manager who thrives on developing people, optimizing performance, and driving growth. You’ll lead a team of 8–10 seasoned Account Managers dedicated to securing new business from sales‑qualified leads while strategically expanding relationships within our existing customer base. The role reports directly to the Director of Sales and is ideal for someone who is both a strong people leader and deeply knowledgeable in the branded merchandise industry.

Team Leadership & Development

Lead, coach, and motivate a team of 8–10 experienced Account Managers to achieve revenue, activity, and pipeline targets.

Conduct weekly 1:1s, quarterly performance reviews, and ongoing professional development coaching.

Serve as the primary escalation point for day‑to‑day questions, client scenarios, and operational roadblocks.

Foster a collaborative, high‑performance environment that emphasizes accountability and continuous improvement.

Recruit, interview, and onboard top talent to strengthen the account team.

Sales Performance & Strategy

Achieve and exceed annual sales targets while maintaining healthy margins.

Monitor individual and team KPIs; identify trends, skill gaps, and opportunities that inform coaching and team priorities.

Partner with the Director of Sales on forecasting, sales strategy, and long‑term business planning.

Ensure Account Managers are effectively managing pipelines, qualifying leads, and expanding revenue within existing customer relationships.

Support strategic deals, client conversations, and complex opportunities when needed.

Actively network through industry events, leadership forums, and client engagements to identify and develop new business opportunities.

Maintain a hunter mentality, balancing new business development with growth of existing accounts.

Operational Excellence

Ensure consistent use of sales tools including Salesforce, Microsoft Suite, Gong, Apollo, Front, and other platforms.

Maintain team readiness and adherence to process standards, communication expectations, and CRM hygiene.

Identify and implement improvements that enhance efficiency, customer experience, and team performance.

Ensure data hygiene guideline compliance and manage opportunities, tasks, and key performance indicators in Salesforce.

Analyze CRM, promo, and program performance and provide proactive recommendations.

Partner cross‑functionally with Marketing, Merchandising, Supplier Services, Technology, Sales Ops, Operations, and other departments to deliver seamless client experiences.

Leverage client feedback (NPS and VOC insights) to continuously improve service delivery and product offerings.

Ensure compliance with company policies, procedures, and brand standards.

Who You Are

At least 3–5 years of diversified experience in sales and sales operations.

Minimum 1–2 years of management experience, preferably leading sales or account management teams.

Demonstrated success in driving account growth, increasing sales, and meeting revenue/margin goals.

Strong financial acumen with the ability to analyze budgets, margins, and profitability.

Exceptional communication, negotiation, and presentation skills, including with C‑suite executives.

Strong coaching, communication, and leadership skills with a focus on developing talent.

Highly organized, data‑driven, and comfortable making decisions based on performance analytics.

Proficient in Salesforce, Microsoft Suite, Gong, Front, Apollo, or similar sales‑enablement tools.

Able to thrive in an environment that values collaboration, ownership, and continuous improvement.

Self‑motivated, comfortable with autonomy and cross‑functional partnership.

Compensation & Benefits
Base salary range: $100,000 to $115,000 plus commission. Compensation may be adjusted based on geographic location, skills, education, and experience. Pay equity is a priority and internal equity considerations are included. Additional benefits include robust PTO, vacation, a paid volunteer day, holidays, summer Fridays, medical, dental, vision, life, and AD&D insurance, 401(k), tuition reimbursement, mental health and financial wellness programs, and professional development opportunities. Certain revenue‑generating positions may be eligible for incentive compensation.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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