Job Description – Specialist, Marketing Strategy (France & Canada)
The France & Canada Marketing Strategy Specialist owns the go‑to‑market strategy and execution for Pearson Clinical Assessment across Canada and France, ensuring campaigns, messaging, and channel plans are aligned to market priorities, customer needs, and revenue targets. This role is ideal for a marketer who is excited to personally own and drive Canadian and French campaigns end‑to‑end, partnering closely with sales, product, and global clinical marketing to translate global strategy into locally relevant, revenue‑driving marketing programs. The successful candidate must be fluent in French and English and must live in France, UK or Canada to ensure close connection to customers, market dynamics, and regional stakeholders.
Key Accountabilities
France & Canada Marketing Ownership & Strategic Campaign Planning (~50%)
Own and deliver France & Canada Clinical Assessment marketing plans aligned to annual revenue, pipeline, and growth objectives.
Develop and execute integrated marketing strategies for priority products and solutions across digital platforms, balancing brand building and demand generation.
Translate market priorities into clear campaign hypotheses, audience segmentation, channel mix, budget allocation, and KPIs for both geographies.
Partner closely with France and Canada sales teams to align campaigns with territory priorities, key accounts, and sales motions.
Analyze market trends, customer insights, and performance data to inform strategic decisions, optimize investment, and continuously improve results.
Ensure bilingual (French/English) messaging and positioning clearly articulate value for clinicians, educators, and institutional buyers while respecting local regulations, practice models, and procurement realities.
Creative Execution & Campaign Delivery (35%)
Lead end‑to‑end execution of France‑ and Canada‑focused campaigns, from brief development through launch and post‑campaign analysis.
Drive production of locally relevant campaign assets, including digital and product marketing assets, sales enablement tools, thought leadership and clinical education content, and case studies/success stories.
Utilize Wrike (or similar tools) to manage timelines, resources, and cross‑functional collaboration, ensuring on‑time delivery against regional priorities.
Collaborate with Creative Services, subject matter experts, and external partners to ensure assets are clinically accurate, brand‑aligned, and culturally/linguistically appropriate.
Coordinate localization and translation workflows to ensure quality and consistency across French and English deliverables.
Stakeholder Partnership & Market Leadership (15%)
Serve as the primary marketing contact for Clinical Assessment in France and Canada, acting as a trusted partner to sales, product, and global marketing teams.
Build strong cross‑functional relationships to ensure alignment on priorities, messaging, and launch readiness.
Represent the voice of the local customer and market, bringing insights on competitive dynamics, channel effectiveness, and buyer needs into planning and execution.
Track and communicate campaign performance, sharing learnings and recommendations to continuously improve outcomes across both geographies.
Core Competencies
Strategic problem solving and commercial thinking
Integrated campaign planning, prioritization, and execution
Bilingual copy judgement and localization (French/English)
Strong cross‑functional collaboration and stakeholder management across time zones
Clear, confident communication and presentation skills
Data‑driven decision making and performance optimization
Qualifications & Experience
Fluency in French and English (written and spoken) is required.
Minimum 5 years’ experience in marketing, preferably within healthcare, education, or regulated professional markets.
Demonstrated success delivering integrated marketing campaigns tied to revenue, pipeline, and growth objectives.
Must live in France, UK or Canada.
Strong experience in digital marketing, campaign development, and content creation/localization.
Proficiency with marketing analytics and CRM platforms (GA4, Tableau, Salesforce preferred).
Bachelor’s degree in a related field or equivalent experience.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
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Specialist, Marketing Strategy (Fluent in English & French)
Pearson · New York, NY, USA ·
- Pay:
- 60.000 - 80.000
- Job type:
- Full Time
About Pearson
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.
Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.
The following equipment will be provided to you by the company as a full-time employee:
- Laptop and phone
- Headset
The following equipment will need to be provided by you, as the employee, when working from home:
- 2nd monitor (required)
- Mouse (required)
- Keyboard (required)