CRM & Lifecycle Marketing Manager

CRM & Lifecycle Marketing Manager
Job Category: Broadway Direct Requisition Number: CRMLI001091

Full-Time On-site Salary: $85,000 USD per year New York, NY 10036, USA

Description
Duties and Responsibilities

CRM Growth & Audience Strategy

Monitor and grow CRM databases across all owned channels

Develop acquisition strategies to expand opt-in patron lists

Report on engagement, retention, and churn metrics

Channel Ownership & Operations

Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications

Manage Salesforce Marketing Cloud and Data Cloud segmentation

Optimize lifecycle flows including abandon cart and loyalty journeys

Performance & Analytics

Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn

Partner with Business Intelligence to assess CRM performance

Vendor & Platform Management

Manage relationships with Salesforce, Attentive, and Validity

Cross-Functional Collaboration

Collaborate with Marketing Director on acquisition strategy

Partner with Ad Sales on reporting and performance insights

Support Group Sales CRM initiatives

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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