Product Marketing Manager-Sr. Product Marketing Manager-Infectious Diseases AA19

Product Marketing Manager – Sr. Product Marketing Manager – Infectious Diseases
Required Experience
5–10+ years of experience in IVD, diagnostics, or infectious disease marketing

Required Education
Bachelor’s degree in Life Sciences, Marketing, or related field; MBA preferred

Job Description
A global clinical diagnostics organization focused on delivering highly accurate, automated solutions for disease detection is seeking a Product Marketing Manager / Sr. Product Marketing Manager to support its growing infectious disease portfolio. The position could be based in their Southeast office, or work on a hybrid basis from an East Coast location. The company provides innovative Elisa/IFA assay technologies and integrated systems that enable clinical laboratories to detect and monitor infectious diseases with speed, accuracy, and efficiency. This role is a downstream marketing leader responsible for driving adoption and growth of infectious disease assays across hospital and reference laboratories throughout North America. The Product Marketing Manager / Sr. Product Marketing Manager – Infectious Diseases will lead commercialization efforts for a portfolio of infectious disease assays, driving market expansion, competitive positioning, and revenue growth. This role requires a strong blend of clinical knowledge, market insight, and commercial execution, with a focus on expanding test utilization and supporting instrument-driven assay adoption.

Key Duties, Activities and Responsibilities

Product & Portfolio Management

Develop and execute strategic marketing plans for infectious disease assay portfolio

Optimize product mix, pricing strategies, and portfolio lifecycle decisions

Identify gaps and opportunities for menu expansion and competitive differentiation

Market Development

Analyze infectious disease testing trends, reimbursement dynamics, and clinical needs

Develop strategies to penetrate hospital labs, reference labs, and integrated delivery networks (IDNs)

Support expansion into emerging diagnostic segments

Commercial Execution

Lead downstream product launches and commercialization campaigns

Develop promotional programs, digital campaigns, and demand generation initiatives

Collaborate with distribution partners and direct sales teams

Customer & KOL Engagement

Build relationships with Key Opinion Leaders (KOLs), clinicians, and lab directors

Gather Voice of Customer insights to inform strategy and messaging

Represent the company at scientific meetings, conferences, and workshops

Sales & Field Support

Develop sales tools, training materials, and clinical education content

Support field teams with competitive positioning and objection handling

Respond to product-related inquiries from customers and sales teams

Work Experience, Skills and Education Required

Bachelor’s degree in Life Sciences, Marketing, or related field; MBA preferred

5–10+ years of experience in IVD, diagnostics, or infectious disease marketing

Strong understanding of infectious disease diagnostics and clinical workflows

Experience with Elisa/IFA assay/reagent commercialization and distribution channels

Proven ability to translate clinical value into commercial success

Travel up to 30%

Location
GRN West Palm Beach
9897 Lake Worth Road, Suite 202
Lake Worth, FL 33467 USA

#J-18808-Ljbffr