Consumer Marketing Manager I/II

Company Description
About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience, and products and services in our Allergan Aesthetics portfolio.

Compensation
USD 124,500 - USD 236,500 per year

Job Description
The CREON Consumer Marketing Manager plays a pivotal role in shaping and driving the consumer growth strategy for a leading brand in Exocrine Pancreatic Insufficiency (EPI). This individual will lead the development of insight-driven, omnichannel marketing initiatives that expand condition awareness, reach high-priority patient segments, and accelerate brand growth.

This role sits at the center of a highly matrixed organization and partners closely with Medical, Regulatory, Legal, Data & Analytics, Digital, and Sales to translate complex clinical and consumer insights into compelling, patient-centric strategies that are aligned with regulatory requirements and on-label messaging. The Marketing Manager will also lead external agency partners, communicate brand strategy across stakeholders, and champion the voice of the patient across all brand initiatives.

This is a high-visibility role with the opportunity to directly impact patient outcomes, shape market growth, and influence the future of the CREON brand.

Key Responsibilities

Audience Strategy & Targeting: Identify, define, and prioritize high-value patient and consumer segments using research, data, and analytics to inform targeting, personalization, and media strategies

Condition Awareness Strategy: Lead the development and execution of disease education and condition awareness initiatives to expand the diagnosed and treatable patient population

Consumer Strategy & Campaign Execution: Develop and execute integrated, omnichannel campaigns across digital, social, CRM, TV, audio, influencer, and emerging media, including development of messaging frameworks and channel strategies

Insight Generation & Activation: Leverage research, analytics, and market intelligence to uncover actionable insights and translate them into differentiated messaging, ensuring alignment with clinical data and regulatory guidelines

Omnichannel Optimization: Design and refine full-funnel customer journeys using a data-driven, test-and-learn approach to improve performance and engagement, including measurement frameworks and ongoing optimization

Agency Leadership: Set strategic direction for multiple agency partners and ensure high-quality, innovative, and compliant execution across channels, within established timelines and budgets

Cross-Functional Leadership: Partner effectively across Medical, Regulatory, Legal, Sales, and other stakeholders to deliver aligned, compliant, and impactful initiatives, including the development of messaging that is consistent with label requirements

Market & Competitive Strategy: Assess market dynamics and competitive activity to identify opportunities for growth, differentiation, and market shaping across channels

Patient-Centric Innovation: Incorporate patient and advocacy insights, including learnings from patient and field immersions where applicable, into all aspects of strategy and execution

Field Integration: Collaborate with sales leadership to integrate field insights into marketing strategies and ensure strong execution at the local level

Social & Engagement Strategy: Lead social media strategy and investment, including paid, native, and influencer initiatives, ensuring effective engagement and measurable impact

Brand Communication: Clearly communicate brand vision, strategy, and objectives to cross-functional teams, agency partners, and sales leadership to drive alignment and execution

Budget & Performance Management: Manage budgets responsibly and measure campaign effectiveness, optimizing investments to maximize ROI

What Success Looks Like

Growth in awareness and engagement among priority consumer segments

Increased condition awareness and patient activation within the EPI category

High-performing, insight-driven omnichannel campaigns with measurable business impact

Strong alignment across cross-functional teams and agency partners

Clear contribution to brand growth

Qualifications

Bachelor’s degree

Relevant experience in brand or consumer marketing (healthcare/pharma preferred)

Demonstrated experience developing and executing integrated, multi-channel marketing campaigns

Proven ability to lead and influence cross-functional teams and manage agency partners

Strong understanding of core marketing fundamentals, including positioning, creative development, and media optimization

Ability to translate complex clinical or technical information into compliant, compelling consumer messaging

Experience working in a matrixed organization with multiple stakeholders

Experience using data and insights to inform targeting, campaign strategy, and optimization

Strong communication, analytical, and project management skills

Self-starter with a proactive mindset and strong ownership orientation

Preferred Qualifications

Experience in pharmaceutical or regulated industries

DTC and omnichannel marketing expertise (digital, social, CRM, TV, audio, influencer)

Experience with audience segmentation, targeting, and data-driven marketing strategies

Familiarity with paid social platforms (e.g., Meta, Reddit), native social, and influencer marketing

Experience leading condition awareness or disease education campaigns

Exposure to patient advocacy and incorporation of patient insights into strategy

Experience managing multiple external agencies (creative, media, digital, CRM, analytics)

Demonstrated ability to influence senior stakeholders and contribute to strategic and tactical planning

Experience supporting or informing media planning and campaign measurement approaches

Benefits
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) to eligible employees. This job is eligible to participate in our long-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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