Overview
The Media Audience Specialist plays a key role on GM’s MediaOne team, helping advance GM’s position as a leader in the global media and marketing landscape. This role works across GM’s portfolio of brands, including Chevrolet, Cadillac, GMC, Buick, OnStar, and others, to shape the audience strategy and media capabilities that support success across today’s automotive consumer journey. This position is responsible for leading and supporting end‑to‑end audience initiatives across insights, activation, and measurement. The role helps define how audience strategy is developed and applied across the marketing workflow, from identifying opportunities and translating audience insights into actionable plans, to enabling activation and assessing performance. The Media Audience Specialist will help build a more connected, enterprise‑wide approach to audience strategy by partnering closely with internal stakeholders, agency teams, media partners, and external experts.
Major Responsibilities
- Lead end‑to‑end audience strategy projects across insights, activation, measurement, and optimization, from initial opportunity identification through implementation and adoption
- Build and manage project plans, workflows, timelines, and key milestones to ensure initiatives are delivered effectively and on schedule
- Help shape and evolve a strategic audience enterprise approach, including frameworks, processes, governance, and best practices
- Partner with internal Marketing Science, Marketing Technology, and Media teams to align priorities, connect workstreams, and ensure audience capabilities are grounded in business needs and measurable outcomes
- Support initiatives that enhance cross‑tier and global ways of working, improving coordination, consistency, and operational efficiency
- Identify gaps and opportunities in current tools, technologies, and workflows, and help design and operationalize improvements
- Partner with external vendors, agency, and industry groups to stay current on emerging capabilities, market trends, and opportunities
- Help manage media data and technology relationships, including supporting contracts and budgets
- Assist broader MediaOne priorities and related initiatives, including cross‑tier planning, media plans, measurement innovation, responsible media practices, and other enterprise capability‑building efforts
Key Skills and Experience
- 5+ years of experience in media planning & buying; agency and/or advertiser experience preferred
- Experience with programmatic media, audience management, media technology, and/or ad operations preferred
- Ability to build strong relationships & partnerships
- Ability to track and manage complex initiatives requiring the input of multiple stakeholders
- Ability to listen to and understand the needs of internal/external stakeholders and develop thoughtful solutions
- Drive & curiosity to remain current in the media space through ongoing education and skill development
- Strong presentation skills, including written and oral communications
- Ability to analyze and solve complex problems
- Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
- Ability to effectively communicate with global partners as needed and be sensitive to local cultures / insights
- Ability to work in a fast‑paced environment while remaining graceful under pressure
- Proactive self‑starter who can work well both independently and as part of a team
- Can‑do attitude in the face of complex & evolving situations
- Ability to build strong relationships with internal and external stakeholders at all levels
- Skilled in the use of Microsoft Word, PowerPoint, and Excel
Educational Requirements
- Bachelor's degree required, marketing or business or related field preferred
Compensation
Compensation includes a base salary in the range of $80,000 to $109,000, plus potential bonus based on company and individual performance. Salary is determined by factors such as role and location.
Benefits
GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
Immigration and Work Authorization
GM does not provide immigration‑related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future.
Remote Work and Location
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
Non‑Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
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