Marketing Activation Strategist

Marketing Activation Strategist Location: Princeton, NJ
Duration: 12 months (Contract to Hire)
Key Objectives:
Must be driven by people and results. A proven marketing strategist with a focus on omni channel marketing campaign activation. This person will employ both entrepreneurial skills to implement new ideas and approaches, and also utilize their skills as a consensus builder who is comfortable with ambiguity. This person will work with teams globally, and in each major region (NA, Europe, APA) to "localize" and create a marketing activation plan of the Global Marketing campaign assets, with the goal of delivering a strong ROI for the business unit/region being supported.
Partner with local marketing business partners to ensure localization of Global Campaign assets
Recommend, map and present campaign strategy and estimated costs to the Global Campaign Leaders and marketing business partners
Create a holistic campaign amplification strategy and ensure execution through Com verticals
Conduct follow-up meetings and liaise with team members to ensure campaign alignment
Provide feedback and approval to the creative team, to ensure all content and assets align with campaign strategy and brief objectives
Leverage existing content library to execute new strategies with a quick turnaround
Work closely with the creative team on concepts and creative, ensuring alignment with the global campaign objectives and strategy
Assist in steering external agencies/vendors to ensure alignment and proper execution of marketing assets created for campaigns
Ensure coordination and alignment among all components of multi-channel marketing campaigns while focusing on the user journey and experience
Focus on data and leverages analytics to continually evaluate what's working and what isn't to enhance future strategies and campaigns.
Continuously seek and integrate user feedback and test results to optimize content
Desired Skills and Experience:
Bachelor's degree in relevant field, MBA a plus. Marketing/Communications/Business or other related area.
5+ years of marketing experience.
Excellent relationship management skills with ability to build rapport, influence and deepen relationships throughout the organization.
Results-oriented. Data-driven decision maker. Balanced right-brain and left-brain
Excellent written and verbal communication skills
Strong organization and time management skills
Insurance industry experience a plus
Working knowledge of Adobe InDesign a plus
Exceptional attention to detail and the ability to adapt between activities that call for higher creativity and those that prioritize organization and clarity
Proven ability to thrive in a fast-paced environment and managing multiple deadlines.