About Thunkable
Thunkable is a leading no-code platform that empowers users to design, develop, and deploy powerful native mobile applications without writing code.
Role Overview
As the Director of Marketing at Thunkable, you’ll be responsible for leading and overseeing all marketing activities, developing and executing the marketing strategy, managing the budget, and driving brand awareness and sales growth. You’ll analyze market trends, coordinate campaigns, and align marketing goals with overall business objectives.
Key Responsibilities
Demand & Lead Generation
Develop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts. Own performance marketing and conversion funnels from top‑of‑funnel awareness to post‑signup activation.
Growth & Analytics
Define and track KPIs to evaluate campaign performance and channel ROI. Generate high‑quality leads and improve conversion to paid users.
Leadership & Strategy
Own Thunkable’s marketing roadmap and budget. Prioritize impact and report directly to the CEO. This leadership role has high visibility and high impact.
Content & Communications
Own and execute content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority. Partner with Product and Customer Success to communicate feature value to developers, educators, and emerging tech creators. Build compelling narratives across channels to position Thunkable as a leader in no‑code and AI‑powered development.
Required Qualifications
- 10+ years of marketing experience, with 2+ years in a leadership or team lead role – preferably in SaaS or developer tools. Proven expertise in content strategy, demand generation, and full‑funnel growth.
- Strong experience in data analytics and performance metrics such as SEO, CAC, CVR, LTV.
- Exceptional storytelling and communication skills; ability to turn product features into message compelling to audiences.
- Experience with marketing automation platforms such as HubSpot, Google Ads, Meta, and analytics tools.
- Excellent writing and verbal communication skills, with the ability to create short‑form, conversion‑driven copy.
Preferred Qualifications
- Experience in no‑code or low‑code platforms.
- Prior startup experience.
- Experience with tools like HubSpot, Webflow, and Brevo.
Benefits & Compensation
Salary: $150,000–$200,000 per year (San Francisco range $150,000–$250,000). Pay based on qualifications and skills, with potential for negotiation based on location.
Equity and benefits provided on a location‑based basis. Unlimited PTO regardless of location. Wellness and training budget. Work globally with flexible locations, primarily in San Francisco, New York, and Dublin, and remote options.
Equal Opportunity Employer
Thunkable is an equal‑opportunity employer. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.
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