Vice President, Sales – CMG Television
Position Overview
Cox Media Group (CMG) has an exciting leadership opportunity for a progressive, experienced, best-in‑class Sales leader to drive sustainable growth of core and digital business across the television portfolio.
Reporting to the SVP, Chief Sales Officer, CMG Television, this role is responsible for leading revenue growth, developing local and national strategies, enabling large sales teams, cultivating major client relationships, overseeing budgets and forecasts, driving cross‑functional collaboration, and analysing market trends across broadcast, digital, and streaming.
The candidate must have a proven track record of successfully scaling and leading large broadcast television and digital revenue operations. They should be adept at building lasting relationships, utilising progressive technology‑driven sales tactics, and driving sales growth. A deep understanding of cross‑channel marketing and the latest trends in both linear and digital advertising is essential. This role requires significant expertise and industry knowledge, along with demonstrated leadership in cross‑functional, cross‑market, and cross‑organizational settings. The ideal candidate must drive execution through collaboration and influence.
Essential Duties and Responsibilities
- Sales Operations: Defines and optimises sales processes and the sales playbook, acts as the TV business owner for CRM and revenue operations systems, oversees reporting, drives adoption, and ensures data‑driven decisions.
- Revenue Growth & Forecasting: Drives profitable growth, manages budgets, forecasts sales, and meets or exceeds revenue targets for programming, ad inventory, or content. Drives pacing discipline, forecasting accuracy, and performance transparency at the market level.
- Cross‑Functional Collaboration: Works closely with station General Managers and Sales Leaders, Marketing, Programming, Product, and Research teams to develop integrated sales pitches and go‑to‑market strategies.
- Strategic Leadership: Develops and executes overarching sales strategies, setting targets, and ensuring alignment with corporate goals for all media platforms (linear TV, streaming, digital, etc.).
- Team Management: Recruits, trains, mentors, and motivates large sales teams, including Directors of Sales and Account Executives, fostering a high‑performance culture.
- Client & Partner Relations: Builds and maintains executive‑level relationships with major advertisers, agencies, and strategic partners; serves as an escalation point for key accounts.
- Market & Competitive Analysis: Monitors industry trends, competitive activity, and market needs to identify new opportunities and threats.
Essential Duties and Responsibilities (continued)
Measures of Success
- Driving consistent sales activity in the TV markets.
- Evangelising sales tools such as HubSpot to modernise the sales approach.
- Execution and adoption of the CMG Sales Playbook.
- Sustainable local revenue growth by optimising core, digital, and sponsorship assets.
- Growth in active local advertisers and client retention.
- Pipeline health and forecast accuracy.
- Adoption of standardised growth and enablement frameworks.
- Sales leader effectiveness and team performance.
Minimum Qualifications
- Proven track record in media/television sales leadership.
- Deep understanding of selling strategies, digital ad tech, and market dynamics.
- Exceptional leadership, negotiation, and interpersonal skills.
- Strong analytical and strategic planning abilities.
- Experience with CRM, lead generation, and sales forecasting tools.
- Proven experience in a client‑facing, senior media leadership role, ideally in a fast‑paced organisation.
- Strong track record of organising and leading large, cross‑functional teams to achieve strategic goals.
- Entrepreneurial self‑starter with a deep sense of accountability, creativity, resourcefulness, and a passion for business and dissatisfaction with the status quo (always thinking of ways to improve and grow).
- Dynamic and inspiring leader who can drive a team to deliver top performance every day against assigned business goals and effectively engage and influence a variety of audiences.
- Requires travel up to 50%.
Preferred Qualifications
- Bachelor’s degree or equivalent work experience required.
CMG is an equal‑opportunity employer. All qualified applicants will receive consideration without regard to race, colour, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.
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