Digital Media Specialist

Paid Media Specialist

Hey there! We're looking for a Paid Media Specialist for a performance-focused digital advertising agency serving the travel, tourism, and hospitality industries. If you are analytical, detail-oriented, and experienced with Google Ads, Meta Ads, TikTok, and LinkedIn Campaign Manager, keep reading!
100% Remote
Salary in USD
Latin America — Reporting to the U.S., Eastern Time
Full Time
Advanced English
About Our Client

You will be working for our client, a digital advertising agency that is a performance-driven media brand focused on the travel, tourism, hospitality, and entertainment industries. They work closely with property and destination brands to execute paid media, social, and OTT strategies that maximize returns and improve brand positioning.
About Athyna

Athyna is a Global Talent Platform, helping align world-class talent with the best employment opportunities across the globe.
We believe in the future of work. That's why we are a 100% globally distributed team across 5 continents.
We believe in people, and we value freedom, integrity, quality, and sustainability.
We're proudly carbon neutral as an organization and 5% of all revenue funds impact-driven startups & climate tech. We're very keen on social impact — we truly care about everyone on our team, and we want to make the world a better place for all of us.
In Your Day-to-Day, You Will

Build, launch, monitor, and optimize paid media campaigns across Google Ads, Meta Business Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
Manage campaign structures, audiences, creative testing, bidding strategies, budgets, and performance settings across multiple client accounts
Track key metrics including CTR, CPC, CPM, CPA, ROAS, and budget pacing, and turn that data into actionable optimizations
Use GA4 to analyze campaign performance, traffic quality, and conversion paths, and set up or troubleshoot tracking via Google Tag Manager
Prepare performance reports with clear insights and recommended next steps for internal stakeholders
Collaborate with account directors and strategy leads to align media execution with client business goals
Monitor budgets and pacing across accounts, flag issues early, and recommend shifts based on performance data
Skills You Have

3+ years of hands-on paid media experience, preferably in an agency environment
Strong experience managing campaigns in Google Ads and Meta Business Manager
Hands-on experience with TikTok Ads Manager and LinkedIn Campaign Manager
Working knowledge of GA4, GTM, conversion tracking, pixels, event setup, and attribution
Experience optimizing campaigns against performance goals such as leads, bookings, ROAS, CPA, or conversion volume
Strong analytical skills with the ability to turn data into clear recommendations
High attention to detail and ability to manage multiple accounts, platforms, and deadlines simultaneously
Excellent written and spoken English
Skills That Will Make You Stand Out

Google Ads, Meta Blueprint, TikTok, and/or LinkedIn Ads certifications
Experience working with hospitality, travel, tourism, lifestyle, or destination brands
Proficiency with Looker Studio, reporting dashboards, or similar analytics tools
Strong presentation skills and confidence explaining campaign performance to clients
Experience comparing cross-channel performance and making budget allocation recommendations
You'll Be Entitlement To

Salary in USD
U.S. holidays
Uncapped PTO