Brand & Design Manager

Brand & Design Manager

Under general supervision, the Brand & Design Manager develops and manages the City's visual identity and brand standards, creating professional graphics and assets that support transparent and consistent public communications. The purpose of this role is to ensure all City materials present a unified, modern, and trustworthy image that reinforces public confidence and aligns with the City's commitment to clear public information. This position provides expert guidance and resources to departments through brand guidelines, monitoring, and recommendations via dotted-line coordination, serving as the City's visual brand authority while promoting accessibility and consistency across all departments. Availability outside standard business hours may be required for urgent projects or events. Reports to the Communications Director.
Essential Functions
Develop and maintain the City's brand across all platforms, ensuring a unified look and feel so that all public-facing materials—including print, digital, and video—are instantly recognizable and professional.
Create and produce multimedia assets including, but not limited, to video production, photography, social media graphics, drone footage, publication layout, presentation templates, and more.
Monitor departmental visual materials and digital content for adherence to brand guidelines and accessibility requirements; offer feedback and recommendations for compliance.
Manage design projects from concept to completion, including timelines and asset organization.
Collaborate with the Communications team on visuals for resident information and public campaigns.
Advise departmental staff and provide recommendations on applying brand guidelines to their visual materials and projects (via dotted-line coordination).
Maintain a library of approved templates, graphics, and digital assets.
Provide training and guidance to City staff on brand standards and basic design tools.
Research and ensure compliance with accessibility standards in all visual material and recommend improvements.
Stay current on design trends and recommend updates to brand guidelines.
Manage external vendors (printers, freelancers) for design/production needs.
Performs other duties as assigned.
Education and Experience
Bachelor's Degree from an accredited university and five (5) years of experience in a job related field; or an equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities. Special Qualifications: Valid Driver's License. Preferred Certifications: Adobe Certified Professional (ACP) or other certifications in branding, graphic design, or visual accessibility. Portfolio demonstrating public sector or brand enforcement experience is preferred.
Successful applicants must have a valid driver's license and pass a criminal background check (including driving record) and pre-employment physical.
The City's group insurance is currently through Blue Cross and Blue Shield of Alabama. The employees' health, vision, hearing and dental premiums are paid in full by the City. The City pays 50% of family coverage. The employee cost for family health, vision and hearing is $67.47 per semi-monthly deduction cycle and dental is $10.00 per semi-monthly deduction cycle. See enclosed booklets in your onboarding plan for coverage details. NOTE If family coverage is desired, 2 deductions must be made from check or paid in full prior to effective date of coverage. The total monthly cost for family health and dental coverage is $154.94.