Lifecycle Marketing Manager

What You'll Do

Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers

Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics

Develop, manage, and optimize always‑on and one‑to‑many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights

Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention

Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time

Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms

Collaborate closely with cross‑functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go‑to‑market plans and customer journeys

Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams

Champion a customer‑first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise

Job Designation
Hybrid: Employee divides their time between in‑office and remote work. Access to an office location is required. Minimum 2 days per week; may vary by team but will be a weekly in‑office expectation.

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's designation depending on business needs and as permitted by local law.

What You Bring
Basic

Bachelor's degree in marketing, business, communications, or a related field (or equivalent practical experience)

5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast‑growing B2B SaaS or product‑led company

Experience building and launching multi‑step email and/or in‑product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation

Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes

Preferred

Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast‑paced environment

Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences

Experience working with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce)

Background designing experiments (A/B or multivariate tests) for lifecycle programs and using results to drive incremental improvements in engagement, usage, and retention

Familiarity with product‑led growth and sales‑assisted motions, and how lifecycle marketing can support both self‑serve and sales‑led journeys

Comfort working within a matrixed organization, collaborating across global and regional teams, and influencing stakeholders at multiple levels

Passion for using technology, personalization, and experimentation to deliver better customer outcomes at scale

Wage Transparency

California: $105,800.00 - $163,450.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $101,400.00 - $139,425.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $101,400.00 - $145,475.00 base salary

Benefits

Paid Time Off: earned time off, as well as paid company holidays based on region

Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement

Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment

Retirement Plans: select retirement and pension programs with potential for employer contributions

Learning and Development: options for coaching, online courses and education reimbursements

Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events

Work Authorization Notice
Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.

Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer
It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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