Loyalty, Retention & Subscription Marketing Manager (DTC)

Job Overview
quip is looking for a high impact, data‑driven Manager to drive Loyalty, Retention & Subscription Marketing, heavily focusing on our recurring revenue business. This role is responsible for the end‑to‑end customer lifecycle and growth strategy, with a clear mandate to increase LTV and loyalty, reduce churn, and drive profitable growth by building world‑class subscription experiences. It is not just lifecycle execution; you will architect and optimize the systems, strategies, and experiences that turn customers into long‑term subscribers and advocates. This role reports to the Sr. Director of DTC and is part of the Marketing organization at quip.

This is a hybrid role based in our DUMBO, Brooklyn office two days per week.

Base Salary: $105k-$125k. This range represents the anticipated base salary for this position, in addition to competitive benefits and equity (as applicable). Compensation may vary based on location, role‑related knowledge, experience, and skills.

Responsibilities

Subscription Strategy: Own the Recharge roadmap and deliver related KPIs by optimizing the subscription user experience from sign‑up to account management.

Retention & Churn Mitigation: Design and execute advanced cancellation interception flows and automated win‑back journeys.

Acquisition: Own the roadmap for our key acquisition vehicle, Brij, delivering KPIs by optimizing and evolving our cross‑channel subscription experience and seeking new methods for profitable list growth.

Lifecycle Automation: Build targeted email and SMS flows to drive upsells, cross‑sells, and timely reorders.

Segmentation & Personalization: Analyze cohort data to group customers by behavior, value, and purchase history, partnering with quip BI.

Loyalty & Advocacy: Manage the loyalty and referral programs to turn active subscribers into brand advocates.

Customer Insights: Gather and utilize customer feedback to continuously improve the subscriber experience (Social Listening, NPS, Post‑purchase survey, Voice of the Customer, etc.).

Lifecycle Email/SMS Specialist

Storytelling: Partner with brand and creative teams to ensure messaging is elevated and on‑brand with education and value‑driven storytelling.

List Health: Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging.

Test and Learn Mentality: Support list optimization, including lead capture forms, flow touchpoints, and working cross‑functionally with the website team.

Owned Key Performance Indicators (KPIs)

Email/SMS metrics: open rates, click‑through rates, CTO rates

Active subscriber growth

Product subscriber retention rate

List subscriber retention rate

Customer churn rate

Subscription save rate

Reorder rate

Net margin

Contributing Key Performance Indicators (KPIs)

LTR (Revenue)

Lifetime Value (LTV)

Lifetime Costs (LTC)

Average Order Value (AOV)

Units per Transaction (UPT)

Requirements

Cross‑functional drive: Work closely with marketing, creative, brand, BI, engineering, and agency teams.

Platform expertise: Deep fluency in Klaviyo and Recharge is mandatory.

Analytical mindset: Mastery of cohort analysis and lifecycle economics (CAC:LTV ratios, payback periods).

Play‑to‑win mindset: Bring a test‑learn‑optimize point of view.

Channel mastery: Proven experience managing integrated email, SMS, and loyalty/referral and subscription programs.

DTC experience: Minimum 3–5 years managing retention for a high‑growth subscription e‑commerce brand.

Benefits

Hybrid working environment with an office located in the heart of DUMBO, Manhattan Bridge views.

Year‑round early "summer Fridays".

Wi‑Fi enabled rooftop.

Competitive medical benefit package.

Commuter benefits for parking & transit.

Competitive paid parental leave policy for qualifying employees.

Open vacation policy.

Dog‑friendly office space.

401(k) tax benefits.

Competitive compensation package.

Fully stocked kitchen with snacks.

Your very own quip with employee discount packages.

The opportunity to help us make oral care more simple, effective and accessible.

About quip
quip is a design‑led oral health and wellness company on a mission to turn oral care from a have‑to chore into a want‑to ritual. We believe oral health is foundational to overall wellness, and that it starts with electric brushing, the simplest, yet most impactful upgrade most people haven't made. Our core portfolio of powered toothbrushes, paired with thoughtfully designed companions, makes your routine seamless and consistent. Backed by science and built for everyday use, quip empowers people to take a more proactive approach to their health, starting with their mouth.

quip is committed to promoting equality, inclusion, and diversity beyond your brushing routine. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, and in doing so, we build an equal‑opportunity team of the brightest minds (and mouths) regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you. By celebrating and supporting our differences, we will thrive in our mission to improve oral health for all.

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