Field Marketing Manager

Field Marketing Manager
The Field Marketing Manager, within the Field SEM account management group, executes daily tasks in collaboration with agency teams to help fulfill Synergize cross-tier search responsibilities on our client's business:

The role centers on servicing retail automotive clients, including work with individual dealerships & regional sales corporate associates for an assigned territory.

The FMM function manages internal tasks in support of their account counterpart, the execution team, the Sr. Field Marketing Manager and the Director of Field Operations.

The FMM also collaborates frequently with internal execution teams, Saatchi & Saatchi account and media teams as well as other Account Field Teams in other S&S offices via both remote and onsite visits.

In addition to external client service duties, the Field Marketing Manager will help oversee assigned paid search strategy, dashboard reporting, budget coordination, meeting planning coordination, creative alignment support, and/or production activities carried out by the agency on behalf of the client:

Review and manage the performance of Client SEM programs and plans

Schedule and execute both in-person and online meetings with day-to-day client contacts and their teams

Serve as client liaison to SEM execution team

Work with Saatchi & Saatchi team to understand overall client campaigns and media strategies

Work with regional client on overall monthly and annual business goals and sales plans

Work with Director of Field Operations on presenting overall strategy and performance details to regional client staff

Share and present SEM performance details to internal staff

Other duties as assigned

Responsibilities:

As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program: its strategy, tactics and goals

The FMM will be required to forge positive relationships with:

their clients, through significant client contact, inclusive of onsite dealer visits and meetings

other agency departments (creative, media, traffic, planning, and finance), to help facilitate efficient internal workflows.

Ability to analyze core KPIs and be able to develop and prepare all proper/required reporting on their assigned activities.

Be the internal and external ambassador for overall program effectiveness, success and performance

Taking lead in executing both one-on-one and group meetings

Ability to review and analyze dashboard data, identifying trends and developing insights

Responsible management of client budgets, identifying and communicating increase or decrease needs

Qualifications:

Minimum 3 years' digital advertising experience, plus a solid understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) required

3 years of experience with SEM

3 years automotive dealer and/or client-facing communication

Thorough knowledge and proficiency in Microsoft Office inclusive of Excel, Outlook

Advertising Agency experience is highly preferred

Monday.com, Google Ads, Looker Studio and various Google and Adobe software knowledge a plus

High degree of professionalism, enthusiasm and a 'Nothing is Impossible' approach to work

Ability to creatively problem solve; bring fresh thinking to problems

Highly communicative: with clients, across teams, up and down the org chart, and within partners

Analytical thinker, organized and good time manager

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $78,000/annual. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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