PUBLIC INFORMATION DIRECTOR 1

PUBLIC INFORMATION DIRECTOR 1

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PUBLIC INFORMATION DIRECTOR 1

Salary

$4,387.00 - $8,608.00 Monthly

Location

Baton Rouge, LA

Job Type

Classified

Job Number

OS/DRT/222326

Department

LDH-Office of Secretary

Opening Date

06/18/2026

Closing Date

6/23/2026 11:59 PM Central

Description

Benefits

Questions

About this Job

The mission of the Louisiana Department of Health is to protect and promote health and to ensure access to medical, preventive, and rehabilitative services for all residents of the State of Louisiana.

Learn more about Louisiana Department of Health (https://ldh.la.gov/)

The Bureau of Media and Communications (BMAC) leads internal and external communications for the Louisiana Department of Health. BMAC works closely with the executive management team, senior leadership and program offices to align policy with the goals set by the Secretary and Surgeon General, and to support the department’s Legislative and Governmental Relations team. Additionally, the BMAC team works closely with LDH offices to produce high-quality communications assets that convey public health and department messaging and guidance. All BMAC staff are responsible for creating and enabling clear, concise communication for news media, LDH social media channels, community partners and the 8,000 state employees who implement the department’s programming services each day.

This role requires exceptional writing skills, the ability to quickly understand complex topics, and the judgment to translate technical, policy, and operational information into clear, concise communications. As the primary writer for the BMAC team, this individual will develop and manage key messages, talking points, narratives, scripts, web content, and other strategic communications materials. Success in this role depends on synthesizing input from diverse subject matter experts and stakeholders, managing multiple priorities, and producing high-quality work under tight deadlines.

An ideal candidate should possess the following competencies:

Communicating Effectively: The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.

Driving Results: The ability to set and pursue goals, maintain focus amid competing demands, and deliver results.

Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.

Minimum Qualifications

Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

A bachelor's degree plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

An advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.

EXPERIENCE SUBSTITUTION:

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Job Specification

The official job specifications for this role, as defined by the State Civil Service, can be foundhere.

Job Duties and Other Information

Job Duties:

Write, organize, and audit written communications (internal and external) for LDH

Develops new and creative growth strategies to be presented to executive management. Collaborate with internal and external teams concerning, public relations activities within LDH.

Works closely with the media liaison and press secretary on high-level communications for social media posts or website, updates that address media inquiries or emergency responses for the department, Assists BMAC leadership with creating long-term content strategy across all channels (to be reviewed and approved by executive management).

Provides guidance to the communications lead for the Office of the Surgeon General on social media content, Manages the digital media assistant who engages and responds to stakeholders and followers on social channels, Provides guidance and approval of social media public relations campaigns for programs within LDH, Conducts research to identify social media trends and insights. Optimize spending and performance based on the data collected.

Oversees website vendor relationships, ADA web accessibility compliance, and directs the planning, organization, creation and publishing of web content

Designated as the primary Web Accessibility Coordinator.

Manages the overall compliance of the LDH website, resolves accessibility issues reported by web or mobile application users, and provides assistance to agency staff, as needed, to create and manage web content that complies with policy and procedure memoranda (PPM).

Provides oversight of the LDH Website and reviews requested changes from program offices. Manages policies on website governance and social media responses, comments and posts.

Work closely with internal and external teams to plan, develop, and edit content that is accessible to diverse audiences, Updates and reviews all additions and changes to the agency web page made by office webmasters, Research and recommend optimal website layouts and reviews LDH website for optimal search engine optimization (SEO) structure.

Emergency response and crisis communications

Responsible for providing additional assistance in internal and external communications, web updates, social media and other BMAC responsibilities during an emergency or crisis.

Must be available to staff the Joint Information Center (JIC) at the Governor’s Office of Homeland Security and Emergency Preparedness (GOHSEP), if needed.

Position-Specific Details:

Location:Office of the Secretary / Executive / East Baton Rouge Parish

Appointment Type: This position may be filled as a Probationary appointment, Promotional appointment, or Job appointment (temporary appointment that may last up to 48 months)

Cost Center: 3071080101

Position Number(s): 50687260

How To Apply:

No Civil Service test score is required in order to be considered for this vacancy.

To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

*Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumeswill notbe accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.

For information on how to check your application status and understand status updates, please click HERE (https://ldh.la.gov/assets/docs/hr/Forreferenceonly/LDH-Application-Status-Guide-4.2026.pdf) .

Contact Information:

Deanda Thymes

Deanda.Thymes@la.gov

LA Department of Health (LDH)

Division of Human Resources

PO Box 4818

Baton Rouge, LA 70821

225-342-6477

This organization participates in E-verify, and for more information on E-verify, please contact DHS at 1-888-464-4218.

LDH supports Louisiana’s commitment to being a State as a Model Employer (SAME) by promoting the recruitment, hiring, and retention of individuals with disabilities.

Information on the Louisiana Works, Louisiana Rehabilitation Services is available here (https://www.laworks.net/workforcedev/lrs/lrs_rehabilitation.asp) .

LDH is an equal opportunity employer and seeks to recruit a highly productive and diverse workforce and will provide equal employment opportunities to all employees and prospective employees. Employment decisions shall be based strictly on merit and without regard to religious or political beliefs, sex, race, or any other non-merit factor.

Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity tomake a differencethrough public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:

Insurance Coverage More information can be found at https://info.groupbenefits.org/

Parental Leave– Up to six weeks paid parental leave

More information can be found athttps://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx

Holidays and Leave – State employees receive the following paid holidays each year:

New Year's Day

Martin Luther King, Jr. Day,

Mardi Gras,

Good Friday,

Memorial Day,

Independence Day,

Labor Day,

Veteran's Day,

Thanksgiving Day and Christmas Day.

***** Additional holidays may be proclaimed by the Governor

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement – State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):

Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video (https://lasersonline.org/wp-content/uploads/2016/07/Your_Retirement_System.mp4) to give you more detailed information about their system

Teacher's Retirement System of Louisiana (www.trsl.org),

Louisiana School Employees Retirement System (www.lsers.net), among others

01

CE: Communicating Effectively - How well do you share information and ideas in ways that others can understand, relate to, and act on?

I communicate unclearly, use poor tone, and ignore the audience.

I share main ideas clearly and adapt to the audience when reminded.

I communicate clearly, listen actively, and explain complex ideas well.

I craft messages that connect, inspire, and drive action across audiences.

02

CE: Communicating Effectively - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

03

DR: Driving Results - How well do you set goals, stay focused, and follow through—especially when faced with challenges or competing demands?

I struggle to set direction, miss deadlines, avoid challenges, or resist feedback.

I set basic goals, make some progress, and accept feedback when supported.

I set clear goals, stay focused, take ownership of results, and use feedback to improve.

I set bold goals, lead progress, push through setbacks, and help others learn from challenges.

04

DR: Driving Results - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

05

TCr: Thinking Critically - How do you analyze information and draw meaningful conclusions from it?

I miss key details or oversimplify information, and my conclusions may not be based on evidence.

I try to analyze information, but I may overlook the relevance or credibility of my sources.

I analyze key information, consider the evidence, and form logical conclusions based on credible sources.

I uncover deeper insights by connecting different sources, questioning assumptions, and identifying patterns.

06

TCr: Thinking Critically - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

07

To ensure compliance with LDH Nepotism Policy#41, if you have any immediate family members that are currently employed by LDH, please list the name and relationship. Please type “N/A” if no immediate family members are employed by LDH.

Required Question

Employer

State of Louisiana

Address

1201 N 3rd St

Baton Rouge, Louisiana, 70802

Phone

(866) 783-5462

Website

http://agency.governmentjobs.com/louisiana/default.cfm

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