Digital Communication Strategist

One City. Informing, Engaging, Inspiring.

Shape how an entire community connects with its local government.

As the City's Digital Communications Strategist, you'll lead the strategy behind the digital platforms residents rely on most—including the City website, social media channels, and email communications. You'll oversee the governance, performance, and continuous improvement of these platforms, ensuring they are accessible, user-friendly, and aligned with organizational priorities and community needs.

In this highly collaborative role, you'll establish digital communication standards and best practices, provide guidance to departments across the organization, and develop content strategies that educate, engage, and inform. You'll champion innovation by identifying opportunities for new technologies, platform enhancements, and improved digital experiences that make it easier for residents to access services and information.

You'll also serve as a trusted leader during high-profile initiatives, emergency response situations, and urgent public messaging, using strong editorial judgment and strategic thinking to strengthen the City's digital presence and build public trust.

Why This Role Matters
The City's digital channels are often the first place residents turn for information, services, and connection. In this role, you'll shape how the community experiences local government—ensuring communications are clear, timely, and accessible while creating meaningful engagement and helping residents stay informed, connected, and supported.

Please note: City Council has approved a Living Wage increase, and the salary shown in this posting will take effect beginning July 1.

Website
Serves as primary strategist and content manager for the city’s website. Maintains and continuously improves the city website in accordance with communications goals, accessibility standards, visual standards, and customer service priorities. Supports and guides approximately 25 content managers across all city departments by providing training, direction, governance, and platform standards. Identifies and evaluates opportunities for website improvements and leads major platform enhancements, upgrades, and long‑term digital improvements on an ongoing basis.

Oversees website governance, accuracy, user experience, search optimization (SEO), content structure, and service delivery to ensure residents can easily access information and city services.

Leads compliance with digital accessibility standards across platforms and supports organization‑wide accessibility best practices.

Manages vendor relationships, platform contracts, and external partners related to website services and digital communication systems.

Monitors website performance, audience behavior, keyword research, and analytics to identify opportunities for improvement and optimize digital engagement and customer experience.

Social Media
Develops and executes strategic social media plans that support City initiatives, public engagement, and organizational priorities. Creates editorial calendars, campaign strategies, and audience engagement plans to ensure proactive, consistent, and effective communication across platforms. Creates, edits, and manages content for social media platforms and coordinates multimedia production for digital storytelling, campaigns, and public information efforts.

Supports governance and strategy for departmental social media accounts across the organization, including training, standards, and oversight for power users managing platforms for other departments.

Ensures messaging is responsive, approachable, and consistent across social media platforms with a strong understanding of tone, voice, and audience, balancing engagement, education, transparency, professionalism, and alignment with citywide standards, brand expectations, and communications goals.

Monitors platform performance, digital trends, algorithm changes, and emerging best practices to continuously improve strategy and effectiveness.

Serves as a key communications lead during emergency response situations, supporting urgent public messaging and time‑sensitive decision‑making across digital platforms.

Email Marketing

Leads strategy and execution for citywide email marketing efforts, including newsletters, campaign messaging, resident updates, and audience engagement communications. Develops content plans and messaging strategies that support City priorities, strengthen direct communication with residents, and drive meaningful follow‑up engagement across initiatives and public outreach efforts.

Creates and manages editorial calendars, audience segmentation strategies, campaign planning, and follow‑up communication workflows to improve reach, responsiveness, and engagement across email platforms.

Supports public engagement efforts by developing email communication strategies that encourage participation, provide timely updates, and maintain ongoing connection with residents before, during, and after community initiatives, meetings, and campaigns.

Uses analytics, open rates, click‑through rates, and audience behavior to optimize performance, improve effectiveness, and support long‑term communication goals.

Ensures email communications are consistent with citywide messaging, visual standards, accessibility requirements, and customer service expectations.

Education
Bachelor’s degree in communications, public relations, journalism, marketing, digital media, or a related field.

Experience
Three (3) years of relevant experience; or an equivalent combination of education and experience sufficient to perform the essential functions of the position.

Other Requirements
Valid US Driver’s License.

This role requires a high level of trust, discretion, sound judgment, and the ability to make independent decisions in high‑visibility and time‑sensitive situations.

Additionally, the successful candidate must demonstrate:

Experience managing websites, digital communications platforms, social media strategy, and email marketing with a strong understanding of user experience, accessibility, customer service delivery, and audience engagement.

Experience adapting tone, voice, and messaging across digital platforms to balance engagement, education, transparency, and professionalism in government communications.

Knowledge of Adobe software programs, including Premiere, Photoshop, InDesign, and Lightroom; experience working with content management systems, social media platforms, social media management and analytics tools, email marketing systems, and digital platform management tools.

Experience with platform strategy, content scheduling, audience engagement, analytics, community management, digital accessibility, and emerging trends across digital communications.

Ability to write, edit, and produce strategic digital content across multiple platforms and audiences.

Ability to analyze platform performance, communication data, and audience behavior to improve outreach effectiveness and optimize digital strategies.

Ability to think strategically, build long‑term content planning systems, and manage multiple projects with strong organization and independent decision‑making.

Ability to adapt quickly to changing digital trends, emerging technologies, social media algorithms, and urgent communication needs.

Ability to promote programs, services, and events through digital storytelling, video, graphic design, website strategy, and social media.

Ability to work collaboratively across departments, build trust, support a positive work environment, and achieve organizational goals.

Ability to meet deadlines, balance competing priorities, and communicate complex information in a way that is clear, accessible, and useful to the entire community.

Physical Demands

Office Work: Sedentary, involving prolonged sitting, computer use, telephone and office equipment operation, and standard office tasks. Requires visual acuity, hearing, and manual dexterity for reviewing documents, analyzing data, and completing administrative responsibilities.

Field Work: Exposure to various weather conditions for various events and site visits. Such work may require standing, walking, stooping, kneeling, crouching, reaching, pushing, pulling, and lifting or carrying objects up to 10‑20 pounds occasionally. Employees may encounter uneven terrain and must use appropriate personal protective equipment.

General Requirements: All work is performed in compliance with applicable State and Federal OSHA regulations, including hazard communication, personal protective equipment, and slip, trip, and fall prevention.

Working Conditions

Required office‑based work utilizing standard office equipment in a climate‑controlled setting and adhering to applicable safety and ergonomic guidelines.

Site visits and community events may require exposure to outdoor conditions, traffic, noise, and uneven terrain, and occasional standing, walking, or lifting of light materials with appropriate safety measures in place.

The position functions in a fast‑paced, collaborative, and public‑facing municipal environment, involving interaction with elected officials, employees, community members, and external partners. Employees may regularly address complex compliance issues and complaints and may encounter individuals who are upset, frustrated, or dissatisfied. The position requires the ability to remain professional, exercise sound judgment, and apply conflict resolution techniques while resolving concerns.

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