Social Media Specialist

Job Description:

Support student engagement through regular social media interaction on Facebook, Instagram, TikTok, and YouTube

Collaborate with school leadership, teachers, and marketing teams to develop campaigns supporting enrollment, attendance, testing participation, and community outreach initiatives.

Maintain content calendars and ensure timely communication of school events, deadlines, policy updates, and organizational announcements.

Increase follower growth, engagement rates, and digital campaign performance through strategic storytelling and audience-focused communication initiatives.

Respond professionally to comments, messages, and community inquiries while maintaining the organization’s brand voice and customer service standards.

Create and schedule engaging content including graphics, videos, student highlights, school announcements, and event promotions aligned to organizational goals.

Requirements:

Bachelor’s degree

0-1 year of related professional experience

One to Three (3) years of experience working with social media platforms

Strong written and verbal communication skills

Video editing skills on social media platforms

Experience engaging with content on Facebook, Instagram, TikTok and YouTube

Excellent problem-solving skills

Organization skills, multi-tasking abilities

Customer service focus

Adaptable and comfortable in a fast-paced work environment

Experience coordinating academically oriented clubs and extra-curricular activities

Familiarity with the online learning experience

Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)

Ability to travel 20% of the time

Ability to clear required background check

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