Paid Ads Designer Job at IMPACT in Hartford

Job Description:

Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data.
Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data‑driven creative that's built to convert, not win awards.
Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back.
The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it.
Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus.
Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client‑ready, it doesn't go out.
Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.
Requirements:

3–5 years designing digital ad creative (agency or in‑house performance marketing)
A portfolio of direct‑response work with proven results
Deep understanding of branding & digital buyer psychology
Advanced proficiency in: Adobe Photoshop, Google Business Suite
Fluency in Figma
Experience with Adobe Premiere Pro & Creatopy / The Brief or a comparable ad production platform is a plus
Comfort attending video calls and talking strategy with clients.
Meticulous attention to detail (typos, alignment, brand compliance)
Strong written communication; you'll explain creative decisions to clients and teammates in writing daily
You can take direct feedback, give direct feedback, and hold a quality bar with contractors without drama
You’re a voracious learner and consistently focus on your personal development
Excellent time management skills
Benefits:

Health, vision, and dental coverage
401(k) with company match
Paid time off and a flexible work schedule
Paid parental leave to support your growing family

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