SuperOrdinaryis the leading global Social Commerce and marketplace expert connecting brands, creators, and consumers everywhere. We help brandsestablisha presence and scale their sales on platforms like Amazon and TikTok Shop.We'reharnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.
As the premier partner for today’s most dynamic brands, we drive discovery,expansionand accelerated growth in the ever‑evolving landscape of social commerce and the creator economy.SuperOrdinaryis an establishedcompany butwith an entrepreneurial/start‑up vibe, with a population of 150+employees.
SuperOrdinaryisseekinga highly entrepreneurial and operationally drivenSenior Director to leadtalent/creator‑led beauty incubator built around high‑velocity, culturally relevantproduct drops.
This role will oversee the full lifecycle of creator/talent‑led beauty launches spanningmarketing strategy,creator partnerships,product innovation, content strategy, omnichannel distribution, and operational execution. The GM will act as the central businessleadwhile helping define a new model for how beautyislaunched and scaled in the social commerce era.
Our launches aredesigned to bridge cultural relevance and commercial scale through highly curated,limited‑releasedrops thattalent/creators can authentically champion to their audiences. This is a high‑ownership role at the intersection of beauty, creator economy,entertainment,retail partnerships, social commerce, and community‑driven brand building.
The ideal candidate thrives in fast‑moving, iterative environments and understands how to build consumer excitement through scarcity, storytelling, virality, and creator‑led engagement.
Key Responsibilities
Strategic Leadership & Business Ownership
- Lead the overall strategy, operations, and growth roadmap
- Serve as the primary point of contact across senior leadership teams
- Own P&L performance and help scale the business toward aggressive revenue and growth targets
- Champion the long‑term vision of creator‑led, culturally driven beauty drops across retail and social commerce channels
- Help build scalable operational systems and processes to support rapid launch cadence and future expansion
Creator Partnerships, Brand Development & Community Building
- Identify, evaluate, and secure high‑potential creator and talent partnerships
- Translate creator vision into compelling beauty concepts, launch narratives, and community‑driven brand experiences
- Oversee branding, packaging, visual identity, and creative development for each launch
- Develop launch strategies centered around exclusivity, scarcity, fan participation, and cultural relevance
- Drive TikTok‑native content strategy including creator content, UGC, affiliate programs, and social storytelling initiatives
Omnichannel Growth & Commercial Strategy
- Lead the execution of a synchronized omnichannel strategy across retail, TikTok Shop/social commerce, Amazon, and e‑commerce platforms
- Partner closely with teams to support in‑store launch strategy and cultural discovery moments
- Drive high‑conversion social commerce initiatives designed to maximize launch velocity and post‑drop replenishment
- Manage sales channel operations, partnerships, and performance optimization across all commerce platforms
- Identify opportunities to expand the halo effect of each drop into broader long‑term customer acquisition and retention
Product Development & Supply Chain Execution
- Oversee rapid product development and launch execution for creator‑led beauty drops
- Partner with ODM/OEM manufacturers and development partners to bring concepts to market quickly and efficiently
- Manage launch timelines, inventory planning, replenishment strategy, and operational readiness
Ensure product quality, speed‑to‑market, and scalable operational execution across multiple simultaneous launches
Cross‑Functional Collaboration & Shared Services
- Partner cross‑functionally with Growth, Creator Partnerships, Production, Operations, Finance, Legal, HR, and Logistics teams
- Leverage SuperOrdinary’s centralized infrastructure and marketplace expertise to scale efficiently
- Help build and manage external agency and partner relationships supporting TikTok Shop, Amazon, and e‑commerce operations
- Work closely with leadership to refine positioning, go‑to‑market strategy, and long‑term business expansion opportunities
Ideal Candidate Profile
- 5–10+ years of experience across beauty, consumer brands, social commerce, incubators, creator economy, or high‑growth startup environments
- Strong understanding of TikTok, creator‑led commerce, community building, and short‑form content ecosystems
- Experience managing complex cross‑functional initiatives spanning brand development, operations, partnerships, and go‑to‑market execution
- Proven ability to operate across both strategic leadership and hands‑on execution in fast‑moving environments
- Deep familiarity with beauty retail, social commerce, and omnichannel growth strategies, particularly within Sephora and TikTok ecosystems
- Experience managing agile product development cycles and operational execution with manufacturing and supply chain partners
- Entrepreneurial mindset with comfort building new business models, launching new concepts, and scaling emerging verticals
- Strong communication and stakeholder management skills with experience working across executive leadership teams and external partners
- Bachelor’s Degree in Business, Marketing, or related field preferred; MBA a plus