Journey Orchestration Lead (C2)

Role Name:Journey Orchestration Lead (C2)
Work site: Orlando, US (Onsite)

**Role Purpose**
An Journey Orchestration Lead designs and implements real-time, personalized customer experiences using Adobe Journey Optimizer (AJO) and the Adobe Experience Platform (AEP). Customer lifecycles, orchestrate multi-channel journeys (email, SMS, push), and use data-driven insights to trigger actions based on behaviour. Key tasks include technical integration via APIs/SDKs, data modelling, and performance analysis to optimize engagement.

Enable data-driven decision-making by designing, implementing, and operationalizing insights in Adobe Customer Journey Analytics (CJA) to inform campaign optimization and experience design.

**Key Responsibilities**

- Develop campaign, journey, and variant-level copy aligned to brand, channel, and audience strategy.
- Partner with Journey, Analytics, and Creative teams to refine messaging based on performance data.
- **Journey Design & Execution:** Create complex, multi-step customer journeys using AJO's visual canvas.
- **Real-Time Data Integration:** Utilize AEP to ingest real-time data from events, behavioral, and transactional sources.
- **Technical Expertise:** Integrate AJO with **Adobe Campaign**, Adobe Target, and third-party systems using APIs and SDKs.
- **Strategic Optimization:** Define data-driven strategies for segmentation, testing, and journey performance tracking, often including AI/ML services.
- **Orchestration Controls:** Implement **journey arbitration** to prioritize messages and manage frequency caps to avoid over-communication
- Translate stakeholder questions into actionable journey-level insights.
- Partner with MarTech and Data teams to ensure event schemas and data structures support analytics needs.
- Support per-campaign and cross-campaign performance analysis during iteration waves.
- Develop dashboards and insight frameworks that inform content, journey, and media decisions.
- Enable knowledge transfer to internal teams to build analytics self-sufficiency.

**Required Experience & Skills**

- Experience in technical roles related to digital marketing.
- Deep knowledge of Adobe Experience Cloud, particularly AJO and AEP.
- Proficiency in JavaScript, APIs, and data modeling..
- Experience working within enterprise brand and compliance constraints.

- Improves campaign effectiveness while supporting faster launches and easier optimization.

Ensures creative excellence is preserved within a scaled MarTech operating model

- Digital analytics or customer journey analytics roles.
- Hands-on expertise with Adobe Customer Journey Analytics; AEP experience strongly preferred.
- Strong understanding of event-based data models and marketing measurement.
- Ability to communicate insights clearly to both technical and non-technical audiences.
- Experience supporting iterative, agile campaign delivery environments.
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