Head of Growth Marketing - Los Angeles, CA
What you’ll do
- Own Otter’s global performance marketing strategy, spanning paid social, paid search, display, retargeting, and emerging channels.
- Manage and optimize $XM+ annual performance marketing budget with clear ROI and CAC efficiency targets.
- Build, scale, and continuously iterate on acquisition funnels across Meta Ads, Google Ads, and additional paid platforms.
- Partner with Product, Growth, Brand, and Sales to ensure full-funnel alignment and cross-functional acceleration.
- Own forecasting, spend pacing, weekly/monthly reporting, and insights for senior leadership.
- Drive attribution improvements using tools like GA4, Mixpanel, Looker, or Snowflake.
- Evaluate new channels, automation tools, and AI-powered optimization solutions to increase scale and lower CAC.
- Be a strategic thought partner to Otter’s leadership on overall growth strategy, channel mix, and long-term customer acquisition models.
What we’re looking for
- 10+ years in performance or growth marketing with direct ownership of a $M+ annual ad spend.
- Operator experience in a $50M+ ARR environment (SaaS, marketplace, high-growth startup, consumer goods or multi-market consumer tech).
- Deep expertise in Meta Ads and Google Ads, with a track record of scaling CAC-positive programs.
- Strong mathematical and analytical capability — comfortable in SQL, Excel, Looker, and funnel analytics.
- Proven ability to design full-funnel strategies and systematically improve every conversion point.
- Demonstrated ability to work in a high-growth, high-ambiguity environment with fast iteration cycles.
- Exceptional communication skills, with the ability to influence and present to senior stakeholders.
- Real impact: You will directly own one of the largest levers for Otter’s growth.
- Fast moving environment where great operators thrive.
- Opportunity to shape the future of restaurant technology.
- High ownership role with direct visibility to senior leadership across Otter and CSS.
What else you need to know
This role is based in our Los Angeles office location. We believe that people do their best work when they are together. As a company, we’re in the marketplace of ideas and innovation. When you’re constantly innovating, changing how an industry works, inventing new products and processes - and we are doing all these things - we believe we’re better as a team in-person. That’s why all of our teams (except for our field-based roles) are now working from one of our office locations 5 days a week. Looking forward to sharing more about a Career of Substance at Otter.
The base salary range for this role is $208,000 - 250,000 per year.
Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.
Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.
Benefits Summary (USA Full-Time Exempt Employees):
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Discretionary vacation days
- 8 paid holidays per year
Benefits are subject to change at the company's discretion.
Ready to join us as we serve those who serve others?
#LI-Onsite
Otter is an equal employment opportunity employer. We do not discriminate on the basis of protected status. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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