Why Genentech We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About CVRM at Genentech Cardiovascular, renal, and metabolic (CVRM) diseases, including obesity, MASH and type 2 diabetes, are a major public health emergency, impacting roughly half of the US population, and imposing a tremendous burden on healthcare systems and society. Despite the availability of numerous treatment options, significant gaps remain in addressing the unmet needs of patients, as many therapies have not significantly altered disease trajectories. Genentech is uniquely positioned to address these challenges with its comprehensive pipeline of investigational medicines aimed at improving outcomes, reducing societal burdens, and transforming care for patients with CVRM diseases throughout their journey. We are highly committed to contributing to areas of highest unmet need and societal burden through transformative science, expanding our footprint in cardiovascular and metabolic diseases.
The Opportunity The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers—accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Marketing Director leadership position is integral to successfully delivering the CVRM Marketing Vision in anticipation for upcoming launches, including in metabolic dysfunction-associated steatohepatitis (MASH). This individual will report to the Senior Marketing Director and partner across our Commercial, Medical, Global, and Access & External Affairs teams to advance our strategies and launch planning execution. This position will be primarily focused on HCPs with some patient work.
Key Job Responsibilities
- Leverage expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns in collaboration with the Therapeutic Area Marketer and supported by the Senior Customer Marketer(s).
- Create and deliver tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer.
- Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers.
- Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact.
- Coordinate and validate messaging of clinical and non-clinical strategy for customers. Collaborate with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand.
- Identify and work regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy.
- Design and execute seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer. Play a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
- Accountable for high-quality, compliant content execution across all marketing platforms, channels, and relevant customer types (including, but not limited to, patients, providers, organized customers).
- Manage media budget, Agency of Record spend, and oversee campaign performance through measurement and optimization.
- Partner with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
- Lead initiatives that have broader organizational impact across the Marketing Function, impacting multiple TAs, and advancing progress toward Commercial, Medical and Government Affairs (CMG) outcomes.
- Pursue continuous professional development including the latest innovative capabilities, platforms, or solutions to support customer marketing efforts.
- Responsible for short- and medium-term capacity planning, enablement, project coaching and oversight of Customer Marketers. Identify key internal network partners and facilitate cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy.
- Lead, develop and inspire a thriving Marketing Team and foster belonging within and across teams. Work autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and squad priorities.
Key Competencies
- Customer Understanding – Always learning about customers, their needs, and the world they live in.
- Competitive Value Creation – Determine the relevant, competitive, and profitable value story offered to customers.
- Strategy Development – Make smart choices about what efforts will help achieve customers’ goals and our goals.
- Integrated Campaign Development – Build compelling, motivating campaigns that get customers to take action.
- Content Development & Approval – Craft simple, meaningful stories in an efficient and fully compliant way.
- Execution Readiness – Rally the organization to plan, coordinate, and pull through the strategy together.
- Delivery & Optimization Across Channels – Ensure the story is reaching customers in a seamless, memorable experience.
- Measurement & Iteration – Evaluate everything, adjust, stop, or start for continuous improvement.
- Project & Vendor Management – Manage projects, partners, and suppliers to deliver on strategy on time and within budget.
Minimum Candidate Qualifications & Experience
- Bachelor’s degree.
- 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
- Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions, and own content development from strategy through execution.
Desired Candidate Qualifications & Experience
- MBA or other related graduate-level degree preferred.
- Progressive years of Marketing experience preferred.
- People leadership experience preferred.
- Experience working in an omnichannel/digital marketing role.
- Strong customer understanding, including developing and utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world.
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value.
- Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes.
- NME launch experience.
- US marketing in metabolic conditions like obesity or Metabolic Dysfunction-Associated Steatohepatitis (MASH).
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available for this job posting.
Salary
Expected salary range for this position based on the primary location in California is $189,600 - $352,200.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
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