Integrated Campaigns Manager, Treasury

Job Title

In this role you'll champion Treasury, our global business account built for startups, owning the integrated campaign strategy, and quarterbacking the cross-functional plan to drive awareness, adoption, and active use.
Responsibilities

Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact
Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
Work with regional marketing to ensure local relevance and advise on campaign delivery
Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
The Ideal Candidate

Excels in leading and driving large, complex, global campaigns or programs
Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs
Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
Is a passionate advocate for their users/audiences/customers
"Sees around corners"; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments
Who You Are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum Requirements

8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
Exceptional knowledge of FinTech industry landscape, trends, and technology - Neobank experience is a plus
Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
Exceptional presentation, writing, and communication skills, especially to executive stakeholders
Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
Preferred Qualifications

Experience at a highly dynamic, fast-growing growth tech company
Integrated campaigns experience marketing to startups, founders, or the venture/incubator ecosystem

and a genuine understanding of what early-stage and scaling founders care about
Background in fintech, banking, neobanking, or financial services marketing

particularly products involving business accounts, payments infrastructure, financial operations, or embedded finance
Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
Product campaigns experience focused on payments, banking, fraud, financial services, and/or embedded finance
A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
The annual US base salary range for this role is $174,000 - $261,000. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.