Head of Product Marketing

80Twenty is a specialized staffing and recruiting firm that finds and places exceptional growth talent — the 20% that drives 80% of results. We specialize in Sales, Marketing, Account Management, Customer Success, and Creative roles, connecting scaling companies with exceptional talent and championing every candidate we work with from first call to first day.

HEAD OF PRODUCT MARKETING Remote (No California) | Phoenix/Tempe area preferred | Full-time

Our client is on a mission to transform the way an entire industry buys and sells — and they're winning. They've powered over $1 billion in transactions, made the Inc. 5000 nine years running, and they're still early in the market opportunity ahead of them. The category is massive, the tailwinds are real, and this company is the category leader.

They are not looking for someone to run launches and manage campaigns. They have that. What they don't have — and urgently need — is someone who can define why they win.

Messaging today is inconsistent. The narrative isn't sharp. Product, Sales, and Marketing are not aligned around a single, differentiated story. This hire changes that. You'll come in, diagnose what's broken, build clear positioning from the ground up, and make sure every customer touchpoint — website, sales conversation, campaign, product — reflects a coherent, compelling point of view.

This is a builder role at a company that has the momentum, the market position, and the CMO buy-in to actually execute on what you build.

What you'll own:

Define clear, differentiated positioning — the answer to “why us, why now, for whom” — and ensure it holds across the entire company

Lead GTM strategy from customer insight through launch and adoption, not just execution

Synthesize competitive, customer, and market signals into a strong, defensible point of view

Act as a strategic partner to Product — push back when features aren't differentiated, shape what gets built based on market opportunity

Align Sales, Marketing, CS, and Product around a shared narrative and raise the bar for how the company communicates value

Build repeatable frameworks for positioning, messaging, and GTM that scale as the team grows

Measure and continuously improve the impact of your work on pipeline, conversion, win rates, and adoption

What great looks like:

You create messaging competitors can't easily replicate

You turn ambiguity into clarity quickly

You're comfortable saying “this isn't differentiated enough”

Your work changes how the company talks about itself — and wins

What you bring:

7–12+ years in B2B SaaS product marketing with clear ownership of positioning and GTM strategy

Proven ability to define differentiated positioning in competitive markets — not just execute against a framework someone else built

Track record of influencing product strategy and challenging stakeholders constructively

Experience in high-growth or ambiguous environments where you had to build, not inherit

Strong writing and storytelling skills; you simplify complex ideas into clear, compelling narratives

AI fluency — you actively use modern tools to accelerate your work and improve decision-making

Bachelor's degree required

Background in eCommerce, marketplace, or vertical SaaS

Experience with PLG or self-serve growth models

Experience rebuilding or repositioning an existing product or company

Compensation:

$170,000–$200,000 base + 15–20% performance bonus + equity options

Location:

Phoenix/Tempe area preferred (2 days/week in office). Remote considered for exceptional candidates outside California. Remote employees expected to travel to HQ for onboarding and approximately 1–2x per quarter.

No visa sponsorship available. Applicants must be authorized to work for any employer in the U.S.

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