Strategic Product Marketing Lead GTM & Market Definition

Cengage Group is seeking a Senior Product Marketing Manager in Los Angeles to manage market definition and go-to-market strategy for the CIMA platform. This role requires a strong background in product marketing with proven abilities to influence cross-functional partners.
Key responsibilities include defining target segments, leading market analysis, and crafting compelling product narratives. A Bachelor's degree and 4–6 years of experience in product marketing are essential for this role. The compensation package includes an incentive bonus program with a target bonus of $77,100.00 – $123,300.00 USD.

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