Director, Product Marketing - DSP

Overview of the role
We are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI‑driven capabilities into clear, credible, outcome‑led positioning that resonates with customers and differentiates our platform in a rapidly evolving market.

This leader will serve as the single‑threaded owner of the DSP commerce story, grounded in a strong outside‑in, voice‑of‑the‑customer perspective. The role defines what we build, for whom, why it matters, and how it should be understood in the market — operating upstream of traditional sales enablement and ensuring that product and go‑to‑market decisions are anchored in real customer behavior and market dynamics.

In addition to commerce use cases, this role will own product marketing for app user acquisition, re‑engagement, and retargeting, positioning these capabilities as foundational inputs to commerce and lifecycle outcomes — not standalone performance features. This is a highly visible leadership role responsible for shaping how our DSP is understood by customers, partners, and the broader industry.

This role is based in either our San Mateo, CA or New York, NY office and requires regular in‑office presence. Occasional travel may be required for client meetings, industry events, and strategic partner engagement.

The impact you’ll make
Outside‑In Market & Customer Insight (Foundational)

Act as the voice of the customer for DSP‑led commerce and app growth products.

Build a deep understanding of:

Buyer motivations, constraints, and decision criteria

How commerce, performance, and retail media network (RMN) budgets are actually allocated

What customers say they want versus what they actually buy

Use customer insight to:

Define ideal customer profiles (ICPs) and buying personas

Prioritize the highest‑impact use cases

Pressure‑test internal assumptions

Serve as the internal arbiter of market reality when perspectives diverge

Commerce Strategy & Narrative (Primary Ownership)

Define what “Commerce in the DSP” means — including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs.

Build and own the end‑to‑end commerce narrative, including:

Problem framing rooted in customer pain points

A clear value proposition tied to measurable business outcomes

A compelling articulation of why DSP‑native commerce versus alternative solutions

Ensure positioning reflects how customers actually talk, evaluate, and buy, rather than internal product architecture.

App User Acquisition, Re‑engagement & Retargeting (Core Use‑Case Pillar)

Own the product marketing strategy and narrative for:

App user acquisition

User re‑engagement

Retargeting and lifecycle marketing

Position these capabilities as inputs into commerce and lifecycle outcomes — such as conversion, repeat purchase, and lifetime value (LTV) — rather than isolated performance tactics.

Define ICPs, buying triggers, and success metrics for growth and performance marketers.

Ensure consistent storytelling across full‑funnel and lifecycle marketing motions, reinforcing a unified customer journey narrative.

Ecosystem Depth

Lead product marketing strategy across the broader ecosystem, supporting DSP‑led commerce and growth.

Run product marketing initiatives for third‑party DSP integrations and strategic platform partnerships.

Own product marketing engagement with marquee measurement and attribution partners, ensuring alignment between product capabilities, performance insights, and customer value.

Product GTM & Launch Strategy

Own PR/FAQ frameworks, positioning documentation, launch narratives, and go‑to‑market strategies for commerce and app growth products.

Demonstrate the ability to execute both product‑led growth (PLG) and sales‑led growth (SLG) motions.

Partner closely with Product to drive a working‑backwards approach, including:

Validating ICP and buyer needs before build

Defining success metrics that customers genuinely care about

Influencing roadmap prioritization using market insight

Drive event‑led and moment‑led launches with clear strategic intent, ensuring launches are timely, differentiated, and outcome‑driven.

Cross‑Functional & Team Leadership

Act as the product marketing leader for the DSP commerce and app growth domain, working closely across Product, Marketing, Sales, and Business leadership.

Build and mentor product marketers focused on outcome‑driven, market‑first product marketing practices.

Serve as a strategic thought partner to senior leadership on:

Where commerce and app growth should be positioned within the DSP strategy

Where investments should be prioritized

Where capabilities do — and do not — create meaningful customer value

Qualifications

Proven experience in product marketing, platform marketing, or go‑to‑market strategy within the Adtech, Martech, commerce media, or retail media ecosystem.

Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth.

Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made.

Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets.

Ability to operate with an outside‑in, customer‑first mindset, using market insight to shape product and go‑to‑market strategy.

Track record of partnering closely with Product teams to influence roadmap decisions and drive successful product launches.

Experience executing both PLG and SLG go‑to‑market motions in high‑growth technology environments.

Strong leadership and stakeholder management skills, with the ability to influence cross‑functional teams and senior executives.

Experience building and mentoring product marketing talent and establishing scalable product marketing practices.

Comfort operating in a fast‑paced, ambiguous environment where priorities evolve, and strategic judgment is essential.

Benefits
Base salary (fixed) pay range: $206,500 – $275,000 USD (min to max of base salary pay) for California and New York offices. Variable pay may include annual or quarterly bonuses or sales incentives, as per policy. Equity in the form of Restricted Stock Units may also be provided.

Competitive salary and RSU grant (where applicable).

High‑quality medical, dental, and vision insurance (including company‑matched HSA).

401(k) company match.

Generous combination of vacation time, sick days, special occasion time, and company‑wide holidays.

Substantial maternity and paternity leave benefits and compassionate work environment.

Flexible working hours.

Wellness stipend.

Free lunch in the office daily.

Pet‑friendly work environment and robust pet insurance policy.

Employee Assistance Program (EAP).

Equal Employment Opportunity
InMobi is an equal opportunity employer. InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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