Vice President, Brand Marketing

The VP of Brand Marketing will be responsible for leading teams to develop and execute marketing plans to achieve both short and long-term strategic and financial objectives with a single cohesive consumer experience across Retail, eCommerce, and Professional channels.

In this role the VP of Brand Marketing will directly lead the full fix of marketing activities across all media channels – paid, earned, and owned – and be responsible for the development and management of all brand building activities. They will also be a key owner of delivering the U.S. GUM business with responsibility for setting brand and business strategy, tracking business performance, identifying areas for improvement, and executing accordingly.

The VP of Brand Marketing will have ownership of the eCommerce business and lead efforts to integrate sustainability into the messaging, products, and equity of the GUM brand.

As the Brand Marketing leader, you will partner closely across key cross functional groups in addition to leading the collaboration with global counterparts within the broader marketing organization.

Role Responsibilities:

Establishing business priorities and translating those priorities into marketing strategies and tactics in conjunction with other teams to achieve broad financial and strategic goals

Develop, execute, and manage the full mix of marketing activities across all media channels

Responsible for the development and management of all brand building tactics, segmentation, position, architecture, and packaging

Oversee the development of consumer insights, claims and messaging to drive consumer engagement

Analyze current business performance, trends, and market conditions and execute recommendations for business optimization

Identify, pursue, and successfully generate new targets and growth opportunities within or adjacent to our current business/category opportunities

Ownership of all brand partnerships including licensing

Responsible for the annual marketing plan and budgeting process

Ownership of the eCommerce business

Lead efforts to integrate sustainability into messaging, products and equity of the GUM brand

Ownership of all agency relationships

Draw connections between the Retail and Professional channels to create one “chair-to-shelf” marketing approach

Work closely with global counterparts to ensure a unified strategic approach to the brand’s strategic vision, brand purpose, and positioning, and implement best practices

Build and develop a marketing team centered around collaboration, bias for action, learning and shared values

Education:

Bachelor’s degree required; MBA strongly preferred

Knowledge/Experience:

15+ years of CPG marketing experience

Knowledgeable in all areas of marketing, including:

Insights / consumer research

Media

Agency management

Business analysis and strategic leadership

Skills:

Strong strategic thinker

Relationship management

Problem solving Skills

Computer proficiency

Excellent written and verbal communication, presentation and facilitation skills

Abilities:

Able to effectively set priorities

Able to manage multiple, simultaneous projects

Able to work independently, lead team and function as a strong team player

Able to work effectively across regions and cultures and has experience working globally

Able to manage and develop a strong team of direct and indirect reports

What Makes Sunstar Special is:

A business focused on health and wellness of people around the world

High Quality Products

Beautiful state-of-the-art facility

Diversity and Inclusion

Corporate Social Responsibility Program and partnership with charitable organization

Strong value placed on company culture

Excellent, comprehensive insurance coverage that includes Medical, Vision, and Dental benefits.

Opportunities for career growth and advancement

Employee discount on GUM products

401K retirement plan with employer match (Pretax and Roth options)

401K profit sharing contribution based on company performance.

Paid holidays and generous paid time off.Pet, Legal and Identity Theft Insurance Plans

Competitive bonus

On Site Fitness Center

Corporate Perks Discount Program (Auto, Retail, Electronics, Entertainment, Computers, Personal Vacations, Cell Phones, Movie Tickets, Eating Out and Much More)

Beautifully maintained walking trails

Numerous employee appreciation events throughout the year.

Recognition and Rewards Programs

Anniversary, Birthday and New Hire Announcements

The employer is subject to certain governmental record keeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, the employer invites employees to voluntarily self-identify their gender, and race or ethnicity. Completion of this data is voluntary and will not affect your opportunity for employment or terms or conditions of employment. Information collected will be used for EEO-1 reporting purposes only and will be kept separate from all other personnel records, only accessed by Authorized Users. Information collected will be kept confidential and will only be used in accordance with the provisions of applicable laws, including those that require the information to be summarized and reported to the federal government. When reported, data will not identify any specific individual.

The pay range for this position of VP, Brand Marketing is $240,000 -$290,000. However, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for an annual bonus as part of total compensation.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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