Associate Customer Marketing Manager, Morning Foods

OVERVIEW
Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through data‑first, customer‑centric marketing, and event programs in partnership with our Brands, Sales Teams, and Retailers. We are seeking a Customer Marketing Associate Manager to lead account‑specific omni customer marketing strategy, reporting, and activation optimization recommendations for our Walmart customer. Key responsibilities include analyzing multiple data sources and customer dashboards to bring strategic thinking and strategies for our GMI brands forward, developing annual strategy for priority brands, contributing to campaign/creative briefs, and executing projects. The role requires interaction with retailer merchants, retail media teams, internal Sales and OU teams, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories, providing exposure in Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.

KEY ACCOUNTABILITIES

Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups

Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)

Develop and foster new partnerships with retail media insights & analytics teams

Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns

Lead and participate in key customer meetings, WAMM ownership, and other omni‑campaign executive summary needs

Foster strong working relationships with sales, SGC, and marketing team members

Maintain account level customer marketing budget, creative, and reporting

Conduct data/event analyses for internal and external stakeholder learning

MINIMUM QUALIFICATIONS

Bachelor's Degree, preferably in Economics, Marketing, or Business

Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce experience

Experience selling customer marketing plans to large retail customers

History of collaboration with cross‑functional teams and agency partners

Strong business acumen, linking analytics with consumer insights to deliver results

Customer Marketing, Media, and Search expertise with strong communication skills

Ability to work independently and pick up new systems, data, tools — and rapidly apply them to deliver actionable insights

PREFERRED QUALIFICATIONS

Experience in developing account‑specific marketing media and search plans

Ability to leverage strong analytic skills to uncover and develop analytic results, from insights to decision via compelling storytelling and data visualization

Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results

ADDITIONAL CONSIDERATIONS

Applicants must be currently authorized to work in the U.S.; General Mills will not sponsor U.S. work visas

This role is located in Rogers, Arkansas and will not consider remote applicants or international applications; relocation assistance may be provided per policy

REASONABLE ACCOMMODATION REQUEST
If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.

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