Digital Customer Manager

The Digital Customer Manager is responsible for driving online growth and operational excellence across Walmart and Sam’s Club digital platforms. This role serves as the subject matter expert in item setup, content quality, digital shelf optimization, and retail media execution. The Digital Customer Manager partners closely with Key Account Managers (KAMs), clients, and retailer teams to ensure seamless item lifecycle management, best-in-class content standards (CQS), and effective advertising strategies across Walmart Connect and Sam’s Club MAP.
This role bridges internal and external stakeholders to deliver strong digital execution while building long-term, strategic customer relationships.
Key Responsibilities

Item Setup & Digital Shelf Management

Lead end-to-end item creation and maintenance for Walmart and Sam’s Club, ensuring accuracy, completeness, and speed-to-shelf
Manage item onboarding, syndication, and lifecycle updates across retailer systems
Ensure all items meet retailer requirements and are optimized for discoverability and conversion
Content Quality Score (CQS) Optimization

Own and maintain high Content Quality Scores across all items
Identify and resolve content gaps including titles, images, attributes, A+ content, and SEO keywords
Partner with clients to enhance digital content and ensure ongoing compliance with retailer standards
Retail Media & Advertising Support

Support planning, execution, and optimization of campaigns across:
Collaborate with internal teams and clients to align media strategies with business objectives
Monitor campaign performance and provide actionable insights to improve ROI
Marketplace & eCommerce Operations

Support Walmart Marketplace operations including item setup, troubleshooting, and issue resolution
Monitor assortment health, availability, and buy box performance
Partner cross-functionally to remove barriers impacting sales and customer experience
Analyze digital performance (sales, conversion, traffic, content scores) to identify growth opportunities
Support execution of joint business plans for eCommerce channels
Drive KPI improvements including sales, share, availability, and content compliance
Customer & Client Relationship Management

Build strong relationships with Walmart and Sam’s Club merchant, eCommerce, and support teams
Act as a key liaison between clients, KAMs, and retailer stakeholders
Provide strategic insights and recommendations to clients on digital growth opportunities
Lead or support customer calls, business reviews, and performance recaps
Cross-Functional Collaboration

Partner with KAMs, analytics, content, and operations teams to ensure alignment
Coordinate execution of initiatives including launches, promotions, and digital campaigns
Assist in troubleshooting operational issues (item setup errors, content rejections, etc.)
Qualifications

Bachelor’s degree or equivalent experience
2–5 years of experience in eCommerce, digital sales, or CPG retail (Walmart/Sam’s Club strongly preferred)
Hands-on experience with:
Walmart item setup and content systems
Content Quality Score (CQS) management
Walmart Connect and/or Sam’s Club MAP advertising platforms

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