Marketing & Communications Strategist II, Office of the Provost

Essential Duties & Responsibilities

Develops, coordinates, and executes communications, marketing, and social media strategies. Assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience.

Creates, writes, and produces content for print and internet medias. Updates and maintains marketing publications to ensure accuracy.

Serves as a digital content manager and creator for website and social media pages. Ensures content is up-to‑date and creates promotional assets.

Supports university media relations and the application of public relations campaigns.

Prepares presentations and marketing/communication updates. Collects and reports on marketing metrics. Maintains marketing metrics records.

Coordinates related content and publication needs, graphic arts design, and printing. Coordinates the printing of publications and marketing materials using on‑ and off‑campus vendors.

Other duties as assigned.

Knowledge, Skills, & Abilities

Knowledge of communications, public relations, marketing, branding, graphic design, and social media.

Ability to write, proofread, and edit clear, concise, persuasive, and grammatically correct communications.

Ability to collect, synthesize, and process information quickly and accurately with attention to detail.

Ability to think both creatively and strategically.

Skill in multi‑tasking, project management, prioritization, and organization.

Minimum Education & Experience

Bachelor's degree in a related field.

2 years of relevant experience.

Equivalent combination of experience and education may be considered.

Job Level Overview
Specialized Contributor Level 2 – a fully functional role requiring established knowledge of the profession or field of work. Responsible for completing substantive assignments and projects. Problems are varied and non‑routine, and resolution requires exercising judgment, analysis, advisement, creativity, and understanding broader sets of issues. May provide assistance to entry‑level staff.

Manage communication, marketing and social media for the Academic Affairs – Office of Provost. Specifically, this position is responsible for creating, planning and executing communication and marketing strategies and initiatives to drive awareness of the provost's and student success priorities. It provides strategic marketing consultation to the provost, Academic Affairs, Office of Career Services and Academic Success Center leadership team, and facilitates effective communication between Academic Affairs and a variety of stakeholders (faculty, staff, administration, students, board of trustees, donors, employers, parents, and others) through the use of websites, print collateral, and social media.

Reports to: Vice Provost of Academic Affairs.

FLSA Category
Exempt

Work Location
Hybrid

Compensation
$60,000–$70,000

Application Requirements
Cover Letter, Curriculum Vitae or Resume.

Equal Opportunity Statement
RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law.

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