Marketing Manager - Evans Cycles

This is a role for someone who wants to drive growth, not just support it . You’ll lead key areas of the Evans Cycles marketing agenda, own brand performance, partnerships, social, and first‑party data, working across our key cycling brands.

You’ll be accountable for commercial outcomes, with the backing of strong cross‑functional teams (CRM, eCommerce, content) to deliver at pace.

What You’ll Own
Own Brand Growth
Lead the marketing strategy and execution for Evans Cycles’ key own‑brand portfolio, including the following brands:

Vitus

Pinnacle

dhb

Muddy Fox

Frog Bikes

Lead campaign delivery across product launches and seasonal trading moments.

Drive product storytelling across content, social, and editorial.

Scale creator and influencer activity to build credibility and reach.

Partnerships & Activation
Support and grow Evans Cycles’ portfolio of strategic partnerships, including:

Cycling UK

Tour de France (TdF)

British Cycling

Center Parcs

Ebike Positive

Malverns

Lead marketing activation plans across partnership channels.

Deliver plans that maximise ROI and brand exposure.

Identify opportunities around key moments (e.g. TdF 2027).

Social & Community

Own social media strategy and execution across key cycling brands: Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog.

Plan and deliver always‑on content calendars.

Grow engaged communities that convert.

Loyalty & Data (Evans Cycles Club)

Play a key role in the rollout and optimisation of Evans’ first‑party data and loyalty strategy.

Drive data capture initiatives to support personalisation and retention.

Drive CRM campaign planning and execution.

Contribute to content development (including blog/editorial) to drive engagement and SEO.

Qualifications
What You’ll Bring

Commercial marketing experience (retail, sport or lifestyle).

Strong content and social‑led mindset.

Experience with partnerships or influencers.

Exposure to CRM or data‑led marketing.

Organised, accountable, and results‑focused.

What Success Looks Like

Increased own‑brand revenue and sell‑through.

Strong content performance across social and digital.

Clear ROI from partnerships.

Growth in CRM and customer retention.

Stronger brand position in UK cycling.

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