Digital Campaign Strategist

Overview

At Houston Methodist, the Digital Campaign Strategist position is responsible for leading, managing and partnering with digital marketing management, marketing business partners and creative teams in creating cohesive, comprehensive digital media plans and channel strategies that drive preference and volume for assigned programs/service lines and maximize the impact of digital channels.
Contributing to the end‑to‑end strategy, implementation and reporting of digital campaigns to reach marketing goals and support engagement, the Digital Campaign Strategist will design comprehensive digital media plans and build business cases for testing new digital media channels, including analyzing campaign performance from varying data points, transferring insights to complete reporting presentations and working with third parties to ensure digital channel deliverables.
The Digital Campaign Strategist will focus on building and executing paid digital media campaigns within programmatic display, video, and social media channels.
FLSA Status

Exempt
Qualifications

Four years experience related to digital marketing within the assigned digital marketing channel and function.
Education

Bachelor’s Degree in Business, Marketing, Communications, or related field
Skills and Abilities

Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on‑going skills, competency assessments, and performance evaluations.
Sufficient proficiency in speaking, reading, and writing the English language necessary to perform essential functions, especially with regard to activities impacting patient or employee safety or security.
Ability to effectively communicate with patients, physicians, family members and co‑workers in a manner consistent with a customer service focus and positive language principles.
Knowledge of digital paid media channels and platforms (Paid search, social media, programmatic media) and campaign optimization.
Capable of pulling digital campaign performance data and driving insights into presentations for business partners and leadership.
Ability to lead meetings, conversations and present with authority.
Ability to work under pressure and balance many competing priorities.
Positive and supportive attitude and demeanor.
Ability to multi‑task and work in an organized manner.
Ability to uphold confidential and sensitive information.
Proficient in spreadsheet, word‑processing, and presentation software.
Has sound judgment and decision‑making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalatory issues.
Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.
Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue.
Essential Functions

People Essential Functions

Works with service line business partners and marketing teams to inform the application of digital channels within broader campaign strategies, using best practices and innovative approaches.
Supports the strategic planning of digital channel campaigns and media plans, designing new deployments that align with business strategies and priorities.
Effectively engages stakeholders and collaborators to communicate and translate all aspects related to the assigned digital channel and campaign.
Identifies gaps using data‑based approaches, defines creative improvements, and assists in the design and prioritization of digital campaigns.
Service Essential Functions

Develops digital plans, campaigns, and strategies for assigned digital media channels and platforms, ensuring alignment with service line goals and deliverability.
Manages vendor relationships and leads planning implementation, ensuring digital strategies reflect larger business strategies.
Partners with cross‑functional teams for sourcing creative requirements, product needs, and campaign goals.
Supports product activation and effective adoption within dynamic digital environments, aligning with revenue‑driving initiatives.
Builds KPI dashboards and scoring systems for reporting and optimization.
Quality/Safety Essential Functions

Develops strategy and evaluates the success of programs, service lines, sponsorships, and events under guidance of manager.
Contributes to development of key insights and initiatives annually.
Develops clear and concise communications, reports, and presentations with compelling data for leadership.
Finance Essential Functions

Measures results and recommends optimization to digital teams and vendors.
Submits invoices on time and tracks budgets for assigned projects.
Growth/Innovation Essential Functions

Seeks opportunities to optimize strategy and initiatives to grow consumer preference and volumes.
Supports discovery of innovative products, partnerships, and growth opportunities for digital experiences, creating data‑driven business cases for solutions that close gaps and enhance front‑end experiences.
Supplemental Requirements

Work Attire

Uniform: No
Scrubs: No
Business professional: Yes
Other (department approved): No
On‑Call

Note that employees may be required to be on‑call during emergencies (e.g., disaster, severe weather events, etc.) regardless of selection below.
No on‑call requirement.
Travel

May require travel within the Houston Metropolitan area: Yes
May require travel outside Houston Metropolitan area: No

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