Marketing Manager-MOD

Marketing Manager-MOD
The Marketing Manager is a creative, strategic, and highly organized individual who will lead the Museum's marketing and communications efforts. This role is responsible for growing audience awareness, increasing visitation and membership, promoting exhibitions and programs, creating visual materials, and maintaining a strong and cohesive brand presence across digital and traditional platforms.

The ideal candidate is equal parts strategist and doer, comfortable developing campaigns while also writing copy, creating graphics, managing digital communications, and supporting day-to-day marketing execution for dynamic and growing.

Primary Job Duties

Marketing & Audience Growth

Develop and execute marketing strategies for exhibitions, public programs, rentals, membership, and institutional initiatives

Create integrated campaigns across email, digital advertising, social media, web, and partnerships

Track performance metrics and provide reporting on campaign effectiveness, attendance, engagement, and audience growthIdentify opportunities to grow new and returning audiences

Digital Communications

Manage museum email marketing calendar and newsletter production

Maintain and update museum website content and event information

Oversee digital advertising campaigns and media placements

Support SEO and digital discoverability efforts

Brand & Content Oversight

Maintain consistent museum voice, branding, and messaging

Design and create visual content to support exhibitions, events, and communications

Collaborate with Community Engagement & Events Manager on content strategy and campaign execution

Coordinate creative vendors as needed

Ensure marketing assets align with institutional priorities and exhibition schedules

Media & Partnerships

Serve as key contact for media opportunities and press coordination

Develop promotional partnerships with community organizations, tourism partners, and cultural institutions

Support sponsorship visibility and partner deliverables

General Support

Attend key museum events and programs to support promotion and documentation

Collaborate across departments to ensure strong communication and seamless program promotion

Other duties as assigned

Qualifications:

35+ years experience in marketing, communications, museums, nonprofit, arts, hospitality, or related sectors

Excellent writing and storytelling skills

Experience with email marketing, CMS/websites, and digital advertising

Experience with Adobe suite

Strong project management and organizational skills

Photography/video/content experience a plus

Passion for arts, culture, dogs, or mission-driven work preferred

The salary range in New York City for this position is $65,000 - $70,000/year; however, salary offered may vary depending on skill, experience, job-related knowledge.

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