AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty’s portfolio includes renowned brands Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.
Role Summary
Responsible for the amazon advertising strategy and execution; driving scalable, profitable growth through ad investment and optimization. This role sets direction, potential franchise growth opportunities, and partners closely with merchandising, analytics, and operations teams to align media with business priorities. The Senior Manager leads campaign strategy, budget allocation, and testing frameworks while mentoring junior team members. Success is measured by sustained ROAS improvement, efficient scaling, and strong cross-functional alignment.
Key Responsibilities
- Lead the Amazon advertising strategy across respective brand(s), ensuring media investment aligns with sales, merchandising and growth priorities.
- Own campaign architecture, keyword strategy, bid frameworks and budget allocation across DSP, Sponsored Products, Sponsored Brands and Sponsored Display.
- Partner with Merchandising, Operations and the Data Analytics Lead to execute franchise growth opportunities and cohesion.
- Manage and forecast ad budgets, balancing scale and efficiency while ensuring strong visibility and ranking for priority products.
- Lead performance analysis, testing roadmaps and reporting; providing clear insights, recommendations and guidance to leadership and team members.
Qualifications
- 5-7 years experience in amazon advertising or performance marketing for DTC
- Deep expertise in Amazon Campaign Manager, DSP and Seller Central
- Strong analytical skills with proven results managing large scale ad strategy
Preferred Qualifications
- Experience with AMC (Amazon Marketing Cloud)
- Experience or knowledge of beauty categories.