Digital Advertising Specialist

Digital Advertising Specialist
This position sits on RALLY’s growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high‑impact campaigns. The role also presents an opportunity to help shape and expand the firm’s digital advertising practice.

We’re looking for candidates with hands‑on experience managing digital ads—ideally in a political, advocacy, or issue‑based context.

The ideal candidate is proactive, detail‑oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast‑paced environment, communicate clearly, and take initiative to solve problems independently.

Responsibilities

Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign

Manage end‑to‑end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns

Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations

Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative

Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications

Maintain and improve QA protocols for all ad placements and creative versions

Set up cross‑platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes

Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness

Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors

Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation

Project manage content sponsorships, direct buys, and complex or emerging ad types

Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments

Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails

Mentor and guide junior staff, reviewing work and supporting professional growth

Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations

Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services

Contribute to new business efforts, helping to shape proposals and participate in pitch meetings

Qualifications

5–7 years of hands‑on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals

Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok, Reddit, LinkedIn, or Snapchat is a plus.

Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS). Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like SparkToro, Resonate or GWI

Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports

Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps

Excellent verbal communication and interpersonal skills, with a collaborative, client‑focused approach

Strong organizational and time‑management skills, with the ability to manage multiple projects and meet tight deadlines

Creative problem‑solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions‑oriented approach to work

Client‑facing experience and comfort presenting work and recommendations in meetings, calls, and reports

Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed

Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast‑paced environment

Benefits and Perks

Flexible time off policy

Two months each year of remote work flexibility (July and December)

Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day

One week of paid time off between Christmas and New Year’s Day

One‑month paid sabbatical after seven years at RALLY

401(k) plan

Generous health, dental, and vision benefits

Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on‑site two days per week to foster collaboration and connection, with flexibility on other days.

The salary range for this position is $71,000–$81,000, with opportunities for growth and advancement based on performance and contributions to the team’s success.

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